If you missed Show F.011, please go back and review. This article assumes you made those decisions and are ready to build your offer.
This next step in the process of Building Your Practice uses our library of Best Practices as a Guide. We are going to look at a few of the different business models to build a powerful and integrated offer.
I am assuming with the following order of operation that you are a startup consulting firm. If the order doesn't fit your current business growth stage - do it in any order that makes sense and use it as a checklist.
This should give you a good picture of the current situation. Obviously if you are still in the startup mode client usage is probably blank at the moment. Those existing consulting companies should focus on the difference between what the customer is experiencing and what should happen. Save that information of another show on closing the gap between what is sold and what is delivered.
Now let's check our table or spreadsheet against the business models.
I could write more but won't. I am assuming that this will put you on the right track. The next step in the process is to determine if your offer is complete by reviewing the IP not in use. Is there an immediate application you could add to the offer? Is it something you could now or hold off to a future date?
I will close with the value ladder covered in yesterday's show. Once you are comfortable with any additions or upgrades this process created place the products/services into your value ladder to see where it fits and is the pricing right.
Next show: F.013 Do You Need To Partner To Complete The Offer
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