Episode F.015 Remove The Log From Your Eye Before Helping The Client With Their Splinter

Author's Notes
We are introducing a new format to our Show Notes and Broadcasts. We received feedback our podcasts are too long (average 26 minutes). The shows have been restructured into 13 minute segments - each with a specific objective. Segment 1: What the show will cover and why it is important. Segment 2: What do you need to know to take action. Segment 3: How do you apply it and the tools available, and Segment 4: Tips and Insights from our experience. Thanx for the Feedback and keep it coming.

What are Today's Topics & Why is it Important?​
Lets assume that the economic predictions are reasonably close for the 4 months (June and the 3rd QTR) for 5.45 growth with the ability to claw back 35% of your (and clients) lost revenue. Are you positioned to take advantage

Time to get your house in order so you can model it with clients - what is the 1 thing you can do today to help her clients recover? Do it internally now and test out your advice and tools. The first step of turning your products & services into solutions.

Knowledge to Take Action
Clients key concern - if they only recover 35% of lost revenue in 3QTR - how do they return to profitability or at least break even? Tomorrow we will address this from the customers perspective - today the focus on how you will answer this question for your consulting firm. Since their focus is going to be revenue, external or internal, this is the place to start.

If you were able to defy the odds and had a successful 2nd QTR through the end of May, what can the client learn from your experience?

What You Need to Do

1. Review your business operations, internal and external, what made you successful or in hindsight what would have created success from early March through today?
2. Select the tools and/or advice you used and review it.
3. Apply it to your business now - how would you audit or assess the business, what gaps did you identify and how did you close it, how did you track progress to ensure the desired result?
4. What modification did you or would you make if it was early March (just before the shutdown) and you could replay the 3 months?
5. Make the modifications and prepare to use it with existing accounts.
6. If you were to use these insights and tools in a marketing campaign - what story would you tell?

Given I cannot look inside your business provide exactly "do this", "do that", use the above steps to get a handle on tomorrow's show.

Next Show: What Part of Your Offer Is Relevant to Clients Right Now?

This is just the start. If you want to get on the INSIDE and interact with the team @IBGR for their insights - JOIN the Community Today.
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