Episode F.017 Whether The Recovery is a V, U, or a L - How Are You Going To Help The Client?

Author's Notes
We are introducing a new format to our Show Notes and Broadcasts. We received feedback our podcasts are too long (average 26 minutes). The shows have been restructured into 13 minute segments - each with a specific objective. Segment 1: What the show will cover and why it is important. Segment 2: What do you need to know to take action. Segment 3: How do you apply it and the tools available, and Segment 4: Tips and Insights from our experience. Thanx for the Feedback and keep it coming.

What are Today's Topics & Why is it Important?​
This is once in 1,000 (or more) chance to prove your chops. Think about all the fears business owners have about reopening. Given their reasonable mental state, they don't need theories, they need solutions. They don't need a multitude of choices, they need simple choices.

Demonstrate your a consultant or a consulting company that understands the situation and can provide that help immediately. They are trusting their future to you.

Knowledge to Take Action

• What are the Federal, State, and Local edicts about Reopening a Business
• What health & wellness protections are required and what the customer expects
• Cash on Hand (COH) and Cash Flow Issues - # of days until closure
• Bringing Back Employees
• Communications on the Relaunch
• Plan for Relaunch and Transition to Normal Operations
• Building a More Robust Operation

What You Need to Do
Review your value ladder and add this consulting advice to your basic offer. Your clients (current and future) are sweating money - how do you provide what they need without sacrificing your own margins. A smart move could be to offer these services at Break Even and once you have stabilized them there will be amply opportunities to upsell. Remember if you saved them from collapse, they will be back.

The key here is the bundle a combination of products and services that fit your consulting practices PLUS getting up to speed on all of the reopening requirements. This alone could be your entry into a long term relationship.

Review of Consulting Practices

1. Strategy & OD - low probability of immediate assistance
2. Operations Management - moderate probability
3. Information Technology - moderate probability
4. Financial Performance - high probability
5. Human Resources - moderate probability
6. Marketing & Sales - high probability

Next Show: What Happened To Your Market, Offer, and Perfect Customers?