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Business owners are in struggle. They are wishing for a better way to navigate through this phase of reopening and scaling their business. Everyone knows that they will go further faster with a coach but not everyone knows the value of hiring a professional coach. Today we are going to explore ways you can find your ideal client and educate them on your value to their organization so you can have coaching conversations with them and fill your coaching calendar. Win - win! Time to Launch There are two basic types of marketing, Push Marketing and Pull Marketing. Push marketing means you are trying to promote a specific product to an audience you find relevant. Pull marketing implies that you implement a strategy that will attract ideal clients towards your services. Pull marketing is generally considered to be the more effective approach. Potential clients are empowered to gather information on their own without having intrusive and aggressive sales pushed at them. Where to Find Ideal Clients The key to finding ideal clients is easy with a little research. Move past your fears and insecurities and show up as the leader you are. Coaches are leaders and it’s time to build your tribe.
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Written by: Donna Kunde
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