Event Marketing in the Digital world - Ramdas Shenoyy

 “ROM (RESULT ORIENTED MARKETING) WITH RAM (RAMDAS) SHENOYY”

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INTRODUCTION

Show Objectives – Every business looks for its return on its marketing investments. In today’s digital world , branding and marketing have become passé, where it was only to create marketing perception, today it all means results. In Result oriented marketing we got to know marketing that delivers performance, delivers enquiries, delivers leads..it delivers business.

Key Issues – Marketing spend even in the digital world is getting expensive specifically in the pandemic world. Organic reach in social media is past wherein the business owner has to know how to reap benefits of the marketing efforts. This show will talk about Event Marketing in the Digital world - how to make it more effective

What You Need to Know - The What
Events are still relevant and help you connect with the right opportunities in this  help businesses to grow in unfamiliar markets and event marketing will help you build long term sales.

What You Need to Do - The How

• Previous show in Result Oriented Marketing with Ramdas Shenoyy we had looked at Channel and Relationship marketing
• This week we will be addressing on how Result oriented marketing can be effective in Event marketing
• Next week  - We will be talking on Persuasive Marketing 

Ramdas Shenoyy
Ramdas Shenoyy is the founder of a media portal www.stirfryMBA.com and CMO at Silicon IT- a CRM Software organization with brand Nafhaa.
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Ramdas is an INSEAD alumni with more than two decades of marketing experience across industry verticals like Engineering, Telecom, Healthcare, Cleantech, IT Hardware and Software for leading organizations like Tata Indicom, Ingram Micro, TransAsia Biomedicals, Apollo Hospitals and others.

Ramdas is also a silver assessor for Malcolm Baldrige process and a Production Engineer with MBA in Marketing.

You can connect with Ramdas Shenoyy on LinkedIn at https://www.linkedin.com/in/ramdas-shenoyy-69215516
 

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