EXPAND THE CUSTOMERS EXPERIENCE - WILLIAM EASTMAN

​ROFIT RADIO "A Network of Entrepreneurs for Entrepreneurs"

Introduction
One theme consistent in Season 3 is the station's becoming your CGO - Chief Growth Officer for Hire, the underlying role of the Network. All of my shows: Growth Community, Building in Front of You, Your MLM Empire, Economics for Owners, the Self Managing Organization,  Creating a Consulting Business, and today's Show Series on the Growth Community centers on how to use the IBGR Network for business success. 

​Our relationship with the listening audience of entrepreneurs and owners: 

• Provide INSIGHTS that are useful
• Provide TOOLS that work
• Provide RESOURCES that saves time and money
• Make a FINANCIAL impact on the business 

That is the meaning behind Looking at IBGR as your CGO - your virtual Chief Growth Officer so you can Live the Life.

Last week we tackled "HOW DO I CLOSE THE GAPS USING IBGR RESOURCES?" - WILLIAM EASTMAN. This week we tackle how to use, then escape the current media platforms to build and protect your business.

LISTEN > ENGAGE > APPLY
​
Show Objectives - The WHY

• Facebook has weathered many storms, but the latest are coming for its core
• A Random Facebook Post Destroyed This Man's Business
• What to Do When the Facebook Algorithm Change Cuts 75% of Your Traffic, Part 1

Key Issues - Owner Perspective:

1. How do I build a social media following without losing control?

What You Need to Know - The WHAT
Facebook is one of the platforms where various purpose-driven groups get started. However, community owners sooner or later realize that they need an alternative to Facebook Groups that can serve as a robust platform to build a highly engaging online community.

The common limitations of Facebook Groups are centered around dwindling reachability of brand messages, lack of control on the platform, limited content organization capability, and knowledge discovery.

IBGR, through the Tribe Platform, offers a comprehensive community platform that strikes a perfect balance between familiarity of Facebook and requirements of businesses in terms of customizability, brand adaptability, and complete data ownership.

What You Need to Do​​ - The HOW

1. JOIN IBGR's Community
   1. www.IBGR.Community
2. Complete your profile
   1. What you do for whom - products and services
   2. Create a blog post about who and how you can help, what help help you could us - make your profile and offer searchable
   3. Select topics and hosts to follow
   4. Select groups to join
3. Create your own Group (Level 2)
4. Add the Group to your websites' Navigation Bar
5. Use Facebook Groups as A source of qualified leads; bring them to your website
   1. Create Facebook Groups (public) based on customer buying persona.
   2. Use FB ad's for each group to find qualified leads - people raising their hands because of interest in your offer.
   3. Make all activity in the group - ad's, promotions, events, livestreams focused on turning qualified leads into suspects (people interested in buying)
6. Use IBGR Community as A source to move qualified leads through the sales funnel
   1. Invite suspects to join your private Community group.
   2. Use information and education to convert suspects into prospects, then into closed sales

We are your single, one stop source for business success, period, end of story.

1. ​Listen to the Growth Community Series 
2. JOIN the Community of Commerce - A Network of Entrepreneurs for Entrepreneurs
3. Show Up Next week

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.

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