Show Notes written by Wendy Dickinson, Catalytic Conversation$.
Franchising: An Expert’s View
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Any business owner will tell you that owning your own business is a lot of work. If you listen to stories of the how and why of different businesses, it will amaze you to hear the twists and turns that a lot of people have gone through to get to that place.
Business owners are as varied as the different types of businesses. They have different reasons for getting into business - some are moving away from a career they didn’t like, or are moving toward the start of a great idea. They have different experiences with work, consuming products and financial resources. They also have different levels of tolerance for risk.
But, how can you mitigate your exposure to risk? Many believe that franchises are the way to go.
Today we look at franchises with one the most successful franchise experts in the country, Gus Iurillo of The Entrepreneur's Source. Gus will give us tips for choosing a franchise, and what to watch out for.
SHOW OBJECTIVES: THE WHY
KEY ISSUES: Problems You May Encounter:
Failure is possible. Franchisees do fail. You have the opportunity to determine what those possible failure patterns are and take steps to guard against them. Here are just a few:
Gus has developed a process for his clients to follow. He guides them through the decision making process. Gus and his clients look for fit, adequate resources, support offered from corporate, etc.
What You Need To Know - THE WHAT:
While many will say that franchising is more successful, an equal number of people say that that is a myth. There are things you need to know. Such as:
What You Need To Do - THE HOW
At this point, I have to recommend Gus Iurillo of The Entrepreneur’s Source. You deserve to succeed. Set yourself up for success.
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