Funding your Mission - Russell Colbourne

Russell Colbourne : Your Money Machine

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INTRODUCTION
Your business is Your Money Machine.  In this Show – I’ll take you under the hood of your enterprise and show you how to fine tune your business.  Get ready for lift off as we add rocket fuel to your profitability!  This show is focused on businesses that have launched and are preparing for exponential growth.

Are you sure you’re ready for exponential growth?  Getting your mindset right to transition from business owner to CEO.  Are you prepared to give up some control and trust others to help you build?  As well as ensuring all your systems and standard operating procedures have been documented and are in place, you will need to ensure your financial reporting provides you with the feedback you need to run your business.  

Show Objectives - The Why
Without understanding your capital requirements there is a danger your business may Grow Bust.  There are different types of capital drains on your business and understanding the differences between them and the ways they can be funded will help you grow your business in a sustainable way.

Key Issues - Owner Perspective:

• The differences between capital requirements for growth and capital requirements for survival.  
• Financial ratios that will give you an idea as to what capital you need to obtain if you increase your sales.  
• The reasons to obtain outside money to fund your sales acquisition costs and look at the situations where you can end up growing bust.  
• Understanding how long your business takes to cycle the money through Your Money Machine – that’s the length of time it takes from receiving an order to receiving the cash and how you can fund that period of time when all you seem to be doing is outlaying cash.  

What You Need to Know - The What

• Financial structure refers to the mix of debt and equity that a company uses to finance its operations. It can also be known as capital structure.
• Private and public companies use the same framework for developing their financial structure but there are several differences between the two.
• Financial managers use the weighted average cost of capital as the basis for managing the mix of debt and equity.
• Debt to capital and debt to equity are two key ratios that are used to gain insight into a company’s capital structure.

What You Need to Do - The How

• Understanding your Financial reports
• Explaining the ratios that matter
• Spotting the warning signs of weak capital structure
• Looking for Finance – what type and where from?

Shows 

• Previous: Episode 10 - Scenario Planning for the moon or the stars - 
• Next: Episode 12 -  Season 3 Wrap. - 

 
 
Written by Russell Colbourne, FCCA, GAICD
Your Money Machine

Russell is a CFO and Entrepreneur who has worked across a diverse range of industries over the past 25 years.  After a short service commission as a pilot flying Seaking Helicopters in the British Royal Navy, Russell studied business and qualified as a Chartered Certified Accountant (ACCA) in the UK. Since then he has been integral with the start-up of many successful companies and operations within larger organisations.  He has bought, sold and spun off business operations in the UK, Australia and the US. 

In 1994 Russell joined Sir Richard Branson’s Virgin Atlantic Airlines where he was responsible for a number of innovative services that were, at the time, ground breaking and helped revolutionise air transport.  From launching the world’s first limo boat on the River Thames to developing the world’s first handheld check-in device and implementing drive through check-in booths around the world, Russell has helped the Virgin Group deliver unparalleled customer service. In 2000 Russell was the first of the Virgin team to arrive in Australia to start a new low cost Airline, and within 8 months had built a team operating flights between Sydney, Brisbane and Melbourne.
 

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