GO SOFT BEFORE GOING HARD? - WILLIAM EASTMAN

..."Seasons 1 & 2 The Soft Launch"

PROFIT RADIO "A Network of Entrepreneurs for Entrepreneurs"

Introduction
One theme consistent in Season 3 is the station's becoming your CGO - Chief Growth Officer for Hire, the underlying role of the Network. All of my shows: Growth Community, Building in Front of You, Your MLM Empire, Economics for Owners, the Self Managing Organization, and Creating a Consulting Business - everything centers on how to use the IBGR Network for business success.  

​Our relationship with the listening audience of entrepreneurs and owners: 

• Provide INSIGHTS that are useful
• Provide TOOLS that work
• Provide RESOURCES that saves time and money
• Make a FINANCIAL impact on the business 

That is what is meant by Looking at IBGR as your CGO - your virtual Chief Growth Officer.

Last week we tackled "Exponential Growth". This week shifts the conversation to making the right investment decisions.

LISTEN > ENGAGE > APPLY

Objectives - The WHY
My objective for today's show is the same every week in "Building in Front of You", mix what we are doing with my thoughts as a serial entrepreneur building a professional services company for global businesses.

​Today's title is really not a double entendre. It is based on a complete reversal of the traditional R&D (Research and Development) approach used by big business. When building using D&R,  you are constantly testing new ideas in beta situations to understand its fit for the intended market before making a major investment and going big.

This is really about having an ongoing series of soft launces before before screaming to the world we have this new or new and improved thing - your hard launch.

Key Issues - Owner Perspective:​

1. Thinking Agilean - testing all the time and building from the customers response.
2. How to make that part of your competitive advantage?

What You Need to Know - The WHAT​

• ​EPISODE B4.002: INTEGRATING AGILE AND LEAN - AGILEAN TECHNIQUES FOR GROWTH ​

What You Need to Do​​ - The HOW

1. EPISODE B2.004 THE PRINCIPLES OF BETA TESTING OR SOFT LAUNCH GOLIVE
2. EPISODE E2.004 PLANNING & CONDUCTING A SOFT LAUNCH

We are your single, one stop source for business success, period, end of story.

1. ​Listen to the #owrlife Series 
2. JOIN the Community of Commerce - A Network of Entrepreneurs for Entrepreneurs
3. Show Up Next week

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.

BFY.06.3G