(Guidance to Wealth)The Millionaire path - BUSINESS & MARKETING PLANNING - Raj Kapur

Raj Kapur - "Guidance to Wealth" - The Millionaire path

CLARITY ON YOUR BUSINESS - THE WHY, WHO TO WORK WITH

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​Show Objectives 
Your business plan is the foundation of your business.

Having a business plan is a must, whether your goal is to start a one-person solo business or a multi-million dollar enterprise. If you are looking to start a simple product or service business as a sole proprietor or one-person corporation you don't need a huge 50-100 page business plan. A shorter plan will suffice. A quick and easy one-page business plan can be sufficient for you.

Show Objectives
We will talk about the importance of  Business and marketing plans and the need for startups. Many startups, especially small businesses do not spend much time in developing a business plan and then a marketing plan. It is in their head. Well what is in your mind needs to be on paper. Obviously if you are looking for funding then you do need a full fledged business plan. Even if you are self-funded it is imperative to have these plans and as we will progress I will show you the importance of the plans, what these plans need to include and who should be seeing these. 

Key Issues

1. Traditional Business Plan - Is needed  or preferred if you want a comprehensive plan or plan to request financing from traditional sources
2. One Page Business Plan - A one-page business plan needs to provide concise answers to several basic questions that must be addressed such as:

• What is the need for your product or service?
• What is your competition and how will you differentiate yourself in the marketplace?
• How will you make money, for example, in terms of sales versus expenses?
• How will you market your business?

Marketing Plan

A marketing plan is a report that outlines your marketing strategy for the coming year, quarter or month. Typically, a marketing plan includes:

• An overview of your business’s marketing and advertising goals.
• A description of your business’s current marketing position.
• A timeline of when tasks within your strategy will be completed.
• Key performance indicators (KPIs) you will be tracking.
• A description of your business’s target market and customer needs.

What You Need to Do

1. Be Flexible
2. Business Plan is a guide, build flexibility in it
3. A basic business plan should include
   1. Executive summary -- a snapshot of your business
   2. Company description -- describes what you do
   3. Market analysis - research on your industry, market and competitors
4. Review your plans at least every quarter to see if you are on track 
5. Business plans and marketing plans help you brainstorm and keep you one step ahead
6. A business plan should have your vision and how you envision your startup not someone else. 
7. Even if you are not asking for funding, a business plan is a must to guide you, so create a simple plan with the financials and a forecast.

RAJ KAPUR - EXECUTIVE & SUCCESS COACH
Coach | Mentor | Speaker | Non-Profit Expert | Published Author | Radio Show Host 

As an Executive/Leadership Coach Raj believes in building World Class “Super Leaders,” One Executive at a time.

Raj is the founder and CEO of Options Ahead, Inc. With his program “Guidance to Wealth - The Millionaire Path” he helps Coaches live their dream life by resolving their financial stress without just needing to make more money.

Raj leverages his 30 years of experience & success to help coaches & trainers on how to grow from 5 to 7 figures. He helps them find their niche, market, clientele, capitalize on their strengths and help empower them to grow their business & monetize it. 

Raj is an Award-winning, C-suite leader and certified executive and leadership coach who has built, developed, and led large, globally competitive teams, provided transformational coaching to maximize productivity, improve staff morale, and inculcate powerful leadership skills — experience in for-profit and non-profit sectors. He leveraged leadership skills to transform struggling companies.

With over 30+ years’ experience and leadership wisdom backed by a toolkit of the world’s best leadership resources and cutting-edge techniques and ideas, Raj has leveraged proven leadership methods to develop super leaders that transformed not only themselves and their teams but also the entire organization at various levels.

Raj has led extensive workshops, seminars, coaching sessions, mastermind sessions, keynote engagements, and group and one-on-one coaching sessions. He has coached thousands of individuals during his career, created powerful instructional programs and courses. He has developed financial leadership programs, introduced leadership training, and Mastermind sessions at various organizations designed, developed, and led workshops on leadership, communication, and productivity across the country.

His corporate experience includes a background in managing budgets exceeding tens of millions of dollars, turning around companies, maximizing profits, and catapulting business success while working with CEO/board of directors.

Raj Kapur is an Executive Director with The John Maxwell Company. He is a Certified Coach, Teacher, Trainer, and Speaker, a certified DISC Trainer, and a published author.

Written by: Raj Kapur
www.RajKapur.com
http://www.millionaire-path.com/  | http://www.nonprofitedge.org/