How Being Interested in Your Customers Increases Sales - Angela Chaney

Angela Chaney - "Earn the Ask"
                
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Introduction‌ ‌
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So glad you took the time to download my show notes for episode 10 of Earn the Ask! Today we are talking about the importance of curiosity and how being INTERESTED in your customers will lead to more sales and more success. 
 
My Social Media Links
 
Please connect with me and say hi! It’s my goal to give plenty of value (deposits!) via my social media channels and I’d love for you all to be a part of my groups.
 
LinkedIn: https://www.linkedin.com/in/angela-chaney-a401ba7/
Twitter: @AngelaChaney33
Facebook: Angela Chaney-Engagement Equity
Private Engagement Equity Facebook Group: https://www.facebook.com/groups/405529950468135
 
Book Suggestions from This Episode
 
Engagement Equity: Earn the Ask by Angela Chaney
Curious: The Desire to Know and Why Your Future Depends On It by Ian Leslie 
How to Win Friends and Influence People by Dale Carnegie
The Turn of the Key by Ruth Ware 
 
 
Resources from This Episode
 
Quote: When you talk, you are only repeating what you know. But if you listen, you may learn something new. Dalai Lama
 
Fast Company article on Bright Spots
 
 
Segment 1 Why Curiosity is so Important
 

1. Diversive vs epistemic curiosity
2. Be interested to be interesting
3. When you are interested you give value

 
Segment 2 Curiosity and Marketing  
 

1. You need to get curious to identify your target market
2. You need curiosity to walk in someone else’s shoes
3. You need to understand your customers to craft the perfect message
4. When you are interested, your prospects feel valued
5. When you are curious, you can refine your offerings

 
Segment 3 How to Be Curious About Your Customers 
 

1. Social media
2. Surveys
3. Online reviews
4. Get in front of them
5. Develop relationships with reps

 
Segment 4 Using Curiosity to Improve Your Business
 

1. Understand what value to give 
2. Understand which asks are working
3. Understand what your prospects/customers want MORE and LESS of
4. Use curiosity to develop new offerings to address concerns

 
Shows‌ ‌
 
Previous:‌ ‌‌Episode‌ ‌9: How to Advertise Strategically
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Next:‌ ‌‌Episode‌ 11: Interview with DC the Brain Supreme from Tag Team  
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Written‌ ‌by‌ ‌Angela Chaney
 
Want to learn more about me or Pixel Fire Marketing, my online marketing agency based in Omaha, NE? Visit PixelFireMarketing.com or follow us on Facebook, Instagram, Twitter, or LinkedIn! I would also love for you to connect with me on LinkedIn. Shoot me a request and mention you listened to my show. 
 
Listen to my podcast of all past shows wherever you listen to your other favorite podcasts! Please listen, rate, and subscribe. 

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