Simone Douglas - "Seriously Social"
A well known saying business is ‘ it’s not what you know, it’s who you know ‘.
In today’s climate this is truer than ever before. People are better researched thanks to our ever evolving digital landscape and therefore one of the most integral elements of sales is trust.
The quickest and most effective way to build trust is for your connections within your network to share with your prospective customers their experience in dealing with you and your business.
Your reputation is what people will say about you, when you are not there. It stands to reason then that you build a network of connections that like and trust you and will proactively speak highly of you. The problem is that too many business owners think that they have that network when in fact they do not.
There was a study by Harvard Business Review on the power of recommendations. The study found two very interesting things. Firstly, according to Harvard everyone knows 1,000 people. So, think about your connections and now think about who they’re connected to. Secondly, Harvard found that 90% of your customers would recommend you to their connections but only 10% of sales people ask the question.
It is easy to get distracted by all the noise in the business world at large but jump day is your chance to settle in and work on your business and this season on your networks in ways that allow you to make the most of your opportunities today, tomorrow and forever.
IBGR is a global community of commerce committed to your success and our programming is designed to give you the tools and resources as well as the one percenters you might be missing So buckle up because it's time to take an objective look at whether or not you are truly a centre of influence on playing in the outfield.
Show Objectives - The Why
The purpose of today’s show is to give you an understanding of just how healthy your networks are in terms of being able to support you in achieving your dreams and aspirations for your business.
By conducting an audit of your existing networks and applying some logic to what you find, you will be in a great position to build these networks and strengthen them in 2021.
Key Issues - Owner Perspective:
What You Need to Know - What we will be covering
What you need to do today
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Next: Episode Season 4 Episode C4.03 Networking through the generations and what you need to know. - How different generations engage and network and what you need to do to be effective
Written by Simone Douglas
The Publican & Licensee of the Duke of Brunswick Hotel, Executive Director for BNI Adelaide North one of the biggest networking organisations in the world, the driving force behind South Australia’s leading social media agency, Social Media AOK and best-selling author with her first book “Seriously Social – turning your online game into real-world gain”. and “The Confident Networker”
Simone also serves as Deputy President of the State Chapter Committee South Australia for the Franchise Council of Australia and sits on the Franchise Advisory Council for BNI Australia
You can connect with Simone on any of her seriously social platforms
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