HOW TO HANDLE BAD - LEVEL-UP YOUR MARKETING WITH VICKI & LAURA

IBGR.Network - PROFIT Radio.

Tune into IBGR’s marketing on-air duo! 
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Vicki, a master communicator and Laura, a creative mastermind invite you to join them for some fun, light-hearted and on-point discussions about marketing - perfectly suited to a small business owner, entrepreneur or non-profit leader who understands the value of marketing but feels overwhelmed by it. If that’s you, lean in.

Together Vicki and Laura run an international virtual branding agency, Two Four One Branding. Their online marketing course, coaching and community that supports small business and start-ups is called Level-Up Your Marketing. 
 
About the Show.
In this show, How to Handle Bad - When it all goes wrong, we discuss the PR do’s and don'ts. We talk about case studies where some big brands were able to recover from a huge snafu because of the way they handled it at the time.

Every business owner should have a strategy in their back pocket in case you need it - it’s too late to build your fire escape when the smoke alarm is already sounding!   

Listen in to hear more about these matters:

• When a PR crisis occurs, devise a strategy and adhere to it. 
• Address the problem sincerely and own responsibility.
• Implement actionable solutions and continue to learn from the incident.
• Do not lash out and blame others. 
• Address the situation by responding in a measured, sincere way. 
• Move on from the incident and learn from it.

Each week this show is value-packed with Level-Up Tips, fun facts and stories from our years of experience.

If you want company on your marketing journey listen in weekly to Level-Up Your Marketing with Vicki and Laura.

Shows
Next: Episode 11 - The Value of Thought Leadership 

Written by Two Four One Branding - Vicki Abraham & Laura Ann Bell.
www.twofouronetraining.com.

​Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league

Our Social Media Links
Have marketing questions? Drop us a line and we’ll respond directly.
LinkedIn: https://www.linkedin.com/company/twofouronebranding/ 
Facebook & Instagram: @twofouronebranding  

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