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John Maxwell says that he gets asked all the time, “How do you motivate your people” and his answer is very simple “Hire motivated people.” You want to attract and hire the best talent in order to continue your development and growth as a company. You can have great processes and great products but the execution of your business plan is dependent on the people in your organization. They are the ones that will allow it to Thrive……..or Stagnate.
Developing your Brand and having it make your recruitment more effective is a massive piece of work for any business. However there are key parts that you really need to focus on to get this right. Recruitment in itself is not as easy as many people think…..in today’s fast paced work environment it has become an essential part of any leader's role, however, it is more often than not, not given the attention it deserves in order to really get it right.
If you are finding you are struggling to attract great people, or any people at all, or to recruit and retain them for any length of time, then it is time to thoroughly review your recruitment process and your Brand. Brand is much more than just an imagine, it needs to link to the inner workings of your business as well as the successful front page product or service.
Hiring the best Talent is a crucial leadership skill.
Show Objectives - The Why
Recruiting the best talent is not a one off event, it is a process. Regardless of your industry there are some basic steps that you can take to help you with the process of recruiting and retaining the best talent. The people in your organization are your greatest investment. So they need to be thought of and treated that way, not as an afterthought. Once you have them in the door, there are then several steps you need to achieve to not only keep them, but to provide and environment that leads to ongoing engagement and ultimately happy staff who want more than a clock in clock out role. Today’s show talks about steps that you can take to help you successfully attract and retain great people in your business.
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Key Tips for looking outside of the box and building your brand to help it attract great people
What You Need to Know - The What
What You Need to Do - The How
Good recruitment, adn attracting the best (or any) talent does not stop at the point of the job offer, it goes further, the next critical step is good on boarding;
To bring all of this together and make your business the best that it can be, you need to ensure you have thorough training and succession plans linked to your job description and roles. This will then help you retain and develop your people past recruitment and into the future. Plus if you become known as an organisation that values your people and helps them build their skills, your brand will also be more well know, and your chances of attracting great people quickly raise.
After all, your great people want value- to give value and get value from their organisations. So to achieve this you need to have a strong Brand backed up by training and development opportunities that your people want to access and that can ultimately work for you. Amazing training opportunities and career succession plans, lead to more engaged and happier employees. This in turn strengthens your business and encourages continuous improvement. Which is what all businesses can benefit from.
Put simply, start to focus on developing a learning culture. Not only will it further support the building of your brand, and attract amazing people. It will also allow those people you have to grow and prosper, which in turn will allow your business to reach higher levels of success
Previous: Episode 3 Has your Strategy Forgotten about Your Culture
Next: Episode 5 Improve your Business by Developing People carefully and ensuring promotions are fair Formal Training Programs are Vital for Business Success.
Written by Lisa Askwith
Director of ApexBRS | ApexBRS, Regional Director of See Global Media, Chair of EGN Singapore, and Associate Professor Cambridge Corporate University | At the Age of Change, providing the HR component of the Global Executive MBA and BBA. Lisa has worked for some of the largest companies in the world and successfully led restructures and change management programs in order to improve the bottom line through engaging the people for success, while developing exceptional leaders who can make a positive impact on Culture and long term business sustainability.
You can connect with Lisa on any of her platforms
LinkedIn Lisa Askwith - Director - Apex BRS
To Book a free 45 Minute Discovery call- https://calendly.com/lisa-apexbrs/45min
To Book a 1 hour Consultation call- https://calendly.com/lisa-apexbrs/consultation-call
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