How to Strategically Advertise - Angela Chaney

Angela Chaney - "Earn the Ask"

IBGR‌.Network ‌-‌ ‌PROFIT‌ ‌Radio‌.‌‌ ‌Everything‌ ‌a‌ ‌business‌ ‌owner‌ ‌needs‌ ‌to‌ ‌start,‌ ‌grow‌ ‌or‌ ‌exit‌ ‌a‌ ‌business.‌ ‌‌Grow‌ ‌With‌ ‌Us.‌ ‌
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Introduction‌ ‌
So glad you took the time to download my show notes for episode 9 of Earn the Ask! Today we are talking about developing a plan to advertise your business that is STRATEGIC, which means it is targeted and it’s measurable. So happy you decided to join me on this journey today to strengthen your business!
 
My Social Media Links
Please connect with me and say hi! It’s my goal to give plenty of value (deposits!) via my social media channels and I’d love for you all to be a part of my groups.
 
LinkedIn: https://www.linkedin.com/in/angela-chaney-a401ba7/
Twitter: @AngelaChaney33
Facebook: Angela Chaney-Engagement Equity
Private Engagement Equity Facebook Group: https://www.facebook.com/groups/405529950468135
 
Book Suggestions from This Episode
Engagement Equity: Earn the Ask by Angela Chaney
The Plus by Greg Gutfeld
Leave the World Behind by Rumaan Alam
 
Resource Suggestions from This Episode
We’re Not Really Strangers game 
 
Segment 1 Research 

1. Identify your niche and target market 
2. How do your target market find new businesses and make buying decisions?
3. Research marketing options
4. Determine what type of value you can give with each marketing option

 
Segment 2 Choosing Options That Fit Your Budget 

1. Determine marketing budget (you MUST have one)
2. Know what your expectations are and make sure they are reasonable
3. Narrow down what options hit your demographic
4. Social media is almost always the most affordable and effective choice
5. If you have extra budget, enhance social with one or two other mediums

 
Segment 3 Developing Your Plan 

1. It must include relationship-building and selling 
2. Using 80/20 rule in social media marketing 
3. Tips on using Facebook ads

 
Segment 4 Determining What’s Working 

1. A/B testing 
2. What results do you want to measure
3. Change what isn’t working and repeat what is

 
**Important Note: No matter how small you budget, you still need a strategic plan to make the most of your money and get results.
 

‌Shows‌ ‌
Previous:‌ ‌‌Episode‌ ‌8: Schedule Your Way to Marketing Success
Next:‌ ‌‌Episode‌ 8‌: Determine and Increase Your Return on Investment
 ‌
Written‌ ‌by‌ ‌Angela Chaney
 
Want to learn more about me or Pixel Fire Marketing, my online marketing agency based in Omaha, NE? Visit PixelFireMarketing.com or follow us on Facebook, Instagram, Twitter, or LinkedIn! I would also love for you to connect with me on LinkedIn. Shoot me a request and mention you listened to my show. 
 
Listen to my podcast of all past shows wherever you listen to your other favorite podcasts! Please listen, rate, and subscribe.

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