HOW WILL WE KNOW WHEN WE GET THERE? - WILLIAM EASTMAN

...your PERFORMANCE, PROFIT, or RENEWAL Plan

Introduction
One theme consistent in Season 3 is the station's becoming your CGO - Chief Growth Officer for Hire, the underlying role of the Network. All of my shows: Growth Community, Building in Front of You, Your MLM Empire, Economics for Owners, the Self Managing Organization, and Creating a Consulting Business - everything centers on how to use the IBGR Network for business success. 

​Our relationship with the listening audience of entrepreneurs and owners: 

• Provide INSIGHTS that are useful
• Provide TOOLS that work
• Provide RESOURCES that saves time and money
• Make a FINANCIAL impact on the business 

That is what is meant by Looking at IBGR as your CGO - your virtual Chief Growth Officer.

A thought before we start, I want to invite you to my new group on the Community - Living the Life . If you are a serial entrepreneur and looking to discuss how to build a business that runs itself so you can start running multiple businesses - this is the right spot.

LISTEN > ENGAGE > APPLY

Objectives - The WHY
This is where we deviate from traditional thinking. Most people in positions of authority emphasize building a business plan and we don't disagree. The issue is it's purpose and the details. We believe if the plan is not a living document and part of your day-to-day focus, it is a waste of time. Based on your businesses growth stage, there are 3 different types of plans.

1. Growth Stages I & II require a PERFORMANCE PLAN - simple, get it to break even with sufficient and predictable cash flow.
2. Growth Stages III & IV require a PROFIT PLAN - build the infrastructure to achieve hockey stick growth realize the full potential of the business - make it very profitable.
3. Growth Stages V & VI - prepare the business for sale or build a war chest for rethinking everything to achieve exponential growth - a RENEWAL PLAN.

Key Issues - Owner Perspective:

1. Initiatives, Goals, and Objectives
2. Pick a Growth Plan - PERFORMANCE, PROFIT, or RENEWAL
3. Vertical Alignment
4. Horizontal Alignment

What You Need to Know - The WHAT​
Vertical Alignment
Strategic Initiatives - ASPIRATIONS for the Business.

• Intention - a description of the end result required over a specified period of time;
• Measures - how the end result will be measured;
• Targets - describe the success level;
• Potential Goals - a list potential business goals required to achieve the desired result.

Goals: if aspirations are achieved what will be the RESULT(S).

• Intention - a description of the end result required over a specified period of time;
• Measures - how the end result will be measured;
• Targets - describe the success level;
• Potential Objectives - a list potential business objectives required to achieve the desired result.

Objectives: the ACTIVITIES required to achieve the goal(s).

• Intention: a description of the activity required over a specified period of time;
• Measures: how the activity will be measured;
• Targets: describe the success level.

What You Need to Do​​ - The HOW
Growth Plan

1. The Most Critical Parts of the Business
2. Core Processes to Build - Horizontal Alignment
3. Employee Roles - starting with the Owner
4. Initiatives, Goals, and Objectives

​
We are your single, one stop source for business success, period, end of story.

1. ​Listen to the Building in Front of You Series 
2. JOIN the Community of Commerce - A Network of Entrepreneurs for Entrepreneurs
3. Show Up Next week

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.

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