Influencer Marketing - Ramdas Shenoyy

 “ROM (RESULT ORIENTED MARKETING) WITH RAM (RAMDAS) SHENOYY”

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INTRODUCTION

Show Objectives – Every business looks at returns in terms of more business for its marketing spend. Today, in the digital world, we have influencers who play a role to what celebrities like sports persons, popstars and film actors used to enjoy in the traditional old days. The digital world is dynamic and branding is no more only to create marketing perception. In Result oriented marketing we got to know marketing that delivers performance, delivers enquiries, delivers leads..it delivers business.

Key Issues – Today every dollar spent on marketing counts. The days of organic reach in social media is over when the business owner has to know how to reap benefits of the marketing efforts. This show will talk about Influencer Marketing.

What You Need to Know - The What
Influencer marketing talks about how influencers play a role in creating the ho-hum around the brand and help you generate thought leadership and business. 

What You Need to Do - The How

• Previous show in Result Oriented Marketing with Ramdas Shenoyy we had looked at Content Marketing 
• This week we will be addressing on how Result oriented marketing can be effective using the buzz of the influencers

Next week  - We will be talking on Acquisition Marketing
 
Ramdas Shenoyy
Ramdas Shenoyy is the founder of a media portal www.stirfryMBA.com and CMO at Silicon IT- a CRM Software organization with brand Nafhaa (www.nafhaa.com)

Ramdas is an INSEAD alumni with more than two decades of marketing experience across industry verticals like Engineering, Telecom, Healthcare, Cleantech, IT Hardware and Software for leading organizations like Tata Indicom, Ingram Micro, TransAsia Biomedicals, Apollo Hospitals and others.

Ramdas is also a silver assessor for Malcolm Baldrige process and a Production Engineer with MBA in Marketing.
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You can connect with Ramdas Shenoyy on LinkedIn at https://www.linkedin.com/in/ramdasshenoyymarketingleader

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