INVESTING YOUR TIME TO BUILD THE DOWNLINE - WILLIAM EASTMAN

..."SRTC - Selling, Recruiting, Training, Celebrating"

PROFIT RADIO "A Network of Entrepreneurs for Entrepreneurs"

Introduction
One theme consistent in Season 3 is the station's becoming your CGO - Chief Growth Officer for Hire, the underlying role of the Network. All of my shows: Growth Community, Building in Front of You, Your MLM Empire, Economics for Owners, the Self Managing Organization, and Creating a Consulting Business - everything centers on how to use the IBGR Network for business success. 

​Our relationship with the listening audience of entrepreneurs and owners: 

• Provide INSIGHTS that are useful
• Provide TOOLS that work
• Provide RESOURCES that saves time and money
• Make a FINANCIAL impact on the business 

That is what is meant by Looking at IBGR as your CGO - your virtual Chief Growth Officer.

Last week we tackled "MLM CORE COMPETENCY - YOU'RE PAID TO MAKE GOOD PERSONNEL DECISIONS". This week shifts to pulling it all together.

LISTEN > ENGAGE > APPLY

Objectives - The WHY
All businesses, and MLM is no exception, is based on just a few simple principles: (1) what do we make or deliver, (2) how do we sell the offer, (3) how do we make money, (4) how do we scale it.

Today's show will directly address the core functions of MLM.

Key Issues - Owner Perspective:​

1. How do I invest my time?
2. What does my organization look like?

What You Need to Know & Do - The WHAT​ & HOW
SRTC - Selling

• Customers
• Associates

SRTC - Recruiting

• Consumers
• Associates
  • Connectors
  • Mavens
  • Sales
  • Entrepreneurs

SRTC - Developing

• Skills Audit
• Development Plan & Performance Expectations

• Ongoing Courses
  • Product Knowledge - Customers & Associates
  • Networking - Associates
  • Selling - Associates
  • Recruiting - Associates
  • Developing - Associates
  • Celebrating - Associates

SRTC - Celebrating

• Informal (Day to Day)
  • Focus on newer associates and customers
  • Start with continuous reinforcement for incremental progress
  • Move to intermittent reinforcement for substantial progress
  • recognition during Formal Events
• Formal Events
  • Focus on Results of both Customers and Associates
  • Awards for each category
    • Staff Results
    • Downline Results
    • Top Consumers

​We are your single, one stop source for business success, period, end of story.

1. ​Listen to the MLM Series 
2. JOIN the Community of Commerce - A Network of Entrepreneurs for Entrepreneurs
3. Show Up Next week

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.

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