IS THERE ANY MORE OPPORTUNITY IN CURRENT MARKETS? - WILLIAM EASTMAN

PROFIT RADIO..."Let's Grow Together"

Introduction
Today I am wearing my C Hat - Always Selling, Always Closing. That means I am always thinking about fast growth markets, profitable customers, and share of wallet. This focus covers a wide cross-section of the business: Marketing, Sales, and Service

The second issue is the Stage of Growth. We are at Stage VI where the concern is to understand if there is any more growth possible in my existing markets, and if yes - how much? 0-25%, 40-100%, Exponential?

Last thought before we start, I want to invite you to my new group on our Community of Commerce - Living the Life . If you are a serial entrepreneur and looking to discuss how to build a business that runs itself so you can start running multiple businesses - this is the right spot.

Objectives - The WHY
As we prepare to provide the Reinvention Project Team with directions, their mandate has to defined and bounded. This is the most important decision you will make since opening the business. The new company and improved you create must have ready markets for sales. This continues the conversation of the questions you need to answer before the Reinvention Project Team starts.

Key Issues - Owner/Manager Perspective:

1. Customer usage and results data,
2. By account what is current share of wallet and rationale,
3. Update customer persona,
4. Other opportunities in existing markets

What You Need to Know - The WHAT

• EPISODE C6.002 SELECT MARKETS FOR REINVENTION PROJECTS

What You Need to Do​​ - The HOW
Existing Customers

1. Share of Wallet with current mix of products and services?
2. Can we increase share of wallet with our current offer?
3. Do we have to upgrade our current offer (product & service improvements) to increase share of wallet?
4. Do we have to introduce new products and services to increase share of wallet?

New Customers (within Existing Markets)

1. What new customers (like our best customers) should we pursue with our current offer?
2. What new customers should we pursue with an upgraded offer?
3. ​What new customers should we pursue with a new offer?

The purpose of this show was to understand where, if any, you have new opportunities in existing markets.

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.

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C6.04.3NA