KEY ROLES FOR BUILDING A MLM EMPIRE - WILLIAM EASTMAN

Introduction
This is a very different topic from our usual focus on business acumen. This series on MLM (Multi-Level Marketing) covers both the business and technical sides of the business. Last week we discussed "The Network Effect 1:1" as a viable business model. Our approach was and will be to fold (1) should you choose MLM as your new business, (2) is it a tool I can use to build the Marketing & Sales arm of my business?

The goal of this series is consistent with our mission of increasing the number of successful startups, create generational wealth for the owner, and increase local jobs. We intend to use MLM as part of our Marketing & sales Strategy and will use that journey for examples.

Look at IBGR as your CGO - your virtual Chief Growth Officer. In that mode we have built a platform that will move beyond the one-way conversation of radio and podcasts to real relationships; our Community of Commerce.

A thought before we start, I want to invite you to my new group on the Community - Living the Life . If you are a serial entrepreneur and looking to discuss how to build a business that runs itself so you can start running multiple businesses - this is the right spot.

LISTEN > ENGAGE > APPLY

Objectives - The WHY
The way today's show is laid out it appears to be 4 distinct roles you need to play when in reality there is one - Leading and Managing a Downline. Also today's show will not separate joining a MLM organization or building your own.

Key Issues - Owner Perspective:

1. ​What do I already know that applies to MLM?
2. What does a repeatable model look like?

What You Need to Know - The WHAT​
The 4 Keys to Success (SRTC);

1. Selling - you need build revenue you earn for yourself or you won't fully grasp the business. The most significant and challenging element is dealing with outright no's and objections.
2. Recruiting - who you select will determine turnover, retention is the ultimate goal.
3. Training - select people who have the 'want to' and train them, part of your goal of retention. How do they play the 2 requirements of the job - Being an Upline and Managing  their Downline.
4. Celebrating - make the process of growing and learning fun and of course being successful.

What You Need to Do​​ - The HOW

1. Best Practices of MLM Selling: you must successfully model the right behaviors so you can develop others - besides you need sales like anybody else.
   1. It's About Numbers - the amount of face to face contacts you make every day.
   2. 2 Ears, 1 Mouth - nothing is different, the game is a few good questions and allot of listening.
   3. It's Not About Your Brilliance, it is about replication.
2. Stop or Slow Done the MLM Intake Merry-Go-Round - recruit better.
   1. All Sales are Potential Recruits - listen for their pain points beyond Making the Sale. You are looking for buys of the offer and candidates to build n organization.
   2. Automate Your Follow-up with Great Candidates - a mix of high tech and high touch. The attitude and behaviors you want them to replicate starts with the first touch. Be who you want them to be.
   3. Share Your Dream and Passion - it will draw the right people. make your excitement, positive outlook on the probabilities of success, and passion for business apparent. This all about 'PULL', the 'PUSH' will come after the are in your organization.
   4. Be Clear on Your Requirements for Eligibility & Suitability - 2 sorts, first is can they do what is required to be a great downline leader and manager, and the second is will they fit the team you are building.
3. Everything You Do is Training - How to Sell, How to Recruit, How to Develop a Downline.
   1. Hold ongoing training sessions for new people and as a refresher - get your best to teach.
   2. Develop a Repeatable Development Plan for every Recruit. This is both participatory and non-negotiable.  Once people are far enough along in your process, have them use it on their downlines.
   3. The training should have several components: the MLM organization, your MLM business, general business, selling, recruiting, developing talent, and celebrating. progress and results.
   4. Model it Everyday - you must attitudinally and behaviorally be what your are training them to be. Share the bad days and how you are overcoming it.
4. Success is in the Small Steps - Informally Recognize Progress, Formally Reward Results.
   1. Although informal, have planned celebrations for progress in the early stages - make doing the work a good deal.
   2. Have Formally Scheduled Reward Events - I recommend every business quarter to build an Executive mindset.

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We are your single, one stop source for business success, period, end of story.

1. ​Listen to the Economics for Owners Series 
2. JOIN the Community of Commerce - A Network of Entrepreneurs for Entrepreneurs
3. Show Up Next week

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.

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