Know Your Customer - James Bryant

IBGR - PROFIT Radio Network. Everything a business owner needs to start, grow or exit a business. Come grow with us.


INTRODUCTION
Welcome to week three of our journey into building a community! The context of this season's episodes is building the community that you need to grow your business. Companies and brands speak to your potential customers everyday and you have to find a way to cut through the noise so that your company’s message can be heard.  You have to learn to speak the language of your customer and to package your information in a way that they will find appealing.  Developing the right message is more than a marketing strategy.  

Developing relationships with your potential customers takes time and it is built on trust.  We spend time developing our websites, email sequences, social media posts in an effort to be heard in the marketplace.  We do not always take the same level of care in engaging and listening to our current or potential customers.  In this environment we cannot afford to assume that “we” know best.  We absolutely need to make the time to get to know our current and potential customers.  

One of the most effective marketing strategies is still word of mouth.  People are more likely to buy and support products that they can envision a person like themselves buying or using.  
The power of Your brand is the power of your community!


Episode Objectives - The Why
Understanding your customer’s needs plays an important role in keeping your company and your products relevant in your market.  This is true for both your current customer base and your potential customers.  Your company, product or service must be positioned to meet the needs of your target customer.  If you do not know who your target customer is, then how do you know what products to offer? The objective this episode is to provide you with tools and resources needed to help you better define and understand your target customer.  

Key Issues - Owner Perspective:
Who is your customer? This is one of the essential questions that you have to answer as a business owner.  This helps you better target your products.  Knowing Your Target Customer impacts everything that you do.

• You cannot serve everyone
• You don’t sell products or services, you solve problems.
• See your product through the eyes of the customer​

What You Need to Know - The What
Your Costumer is not the same as your audience
What is an ideal customer avatar?
Tools that you can use to help you identify their needs.

• Maslow’s hierarchy of needs
• The Elements of Value 

https://media.bain.com/elements-of-value/
https://hbr.org/2016/09/the-elements-of-value


What You Need to Do - The How

• Create or Update your Ideal Customer Avatar
• Structured Active Listening with Current Customer base or sessions with customers who fit your ideal avatar profile.
• Innovation Session with you team – Harness the power of collective wisdom.  Work with your team members and have session where you can gather your ideas on the problems that you are solving for your customers
• Test your assumptions

Note the topics that you are interested in.  Set your calendar, listen and apply!

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Shows
Previous: Season 4 Overview – Building Community
Next: Know Your Customer

James W Bryant
I am extremely motivated to make a positive impact on the world by helping people strengthen their inner hero. I believe the many people settle for mediocrity, and are unaware of the greatness that lies within. It is my honor to help you realize your potential so that you can achieve everything you desire overcoming any and every obstacle along the way.

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