Gaby Awad - “Buying Customers”
Today is about Lead generation and nurturing
Hello all Leaders! You are NOW listening to the IBGR Network - known as International Business Growth Radio Network
My name is Gaby Awad AKA The Coach on Wheels (you have to watch my YouTube channel to know why 😉), and I am your host for the BUYING CUSTOMERS radio show 🔥🔥🔥
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Listen LIVE this season:
By the end of our time together you will....
Many times during my first weeks at a client coaching engagement and during the alignment consultation I ask them do you keep a database of your target market? And then I ask do you test and measure the number of leads you generate in a year?
90% of the time the answer comes: “NO” to both questions.
Then I ask them do you know the true definition of the word LEADS? And the answers I get are so ambiguous or even worse they don’t really know. For them marketing is advertising and getting clients is reactive.
So how can we do things differently with the end in mind. And the end here is getting clients.
In our previous episode we decomposed the 7 ways to generate profit and the first two pillars were your pipeline and take up % and multiplying both will generate leads for your business.
A Suspect therefore is a contact who fits your target market and you have collected their information.
After that, you should be able to quantify the Suspect for possible sales opportunities. If that happens then the suspect becomes a prospect. A Prospect is a potential customer who you are eager to do business with.
A Lead is then a prospect that has taken action (call, email reply, quotation sent, meeting had, visited your place, etc.) Therefore a Lead is a customer in-the-making. You have already established one or more contacts with and they are being nurtured with your marketing campaigns until they convert.
The moment that lead makes their first purchase, they become Shoppers. A Shopper is a lead who you transacted with for the first time. Once they buy from you the second time, the shopper becomes a customer.
Now that we’ve set the stage, let’s discuss some real strategies you can use to generate leads for your business.
Lead Generation Strategies:
Remember that you should work ON your business and not only IN your business… Working ON your business means you are strategizing, planning, and implementing ideas to acquire customers and to increase revenue and profit. But it all starts with knowing your targets and smart goals and then decomposing the projects and tasks that will help you reach those goals. This episode today was all about how to generate and nurture leads.
You can contact me on email@example.com for any question or tool / template you might need to generate and nurture leads
Budget for Leads with the End in Mind.
Whenever you are generating leads, the target number of leads should be aligned with the revenue you want to generate for your business. This is why you have to set measurable goals for your marketing initiatives.
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Written by Gaby Awad
As a Business and Executive Coach, Gaby helps business owners, leaders, and teams grow and achieve their goals through alignment, business re-education, coaching, and mentoring. He has more than 25 years of experience in executive positions and transforming businesses. Currently he is the Franchise Owner of ActionCOACH in Lebanon and in this position he also coaches Business Owners, CEOs and other top level executives. Gaby hold international accreditations as certified coach from ActionCOACH, Marshall Goldsmith, The John Maxwell Team, and Jeffrey Gitomer Sales Academy. Gaby is also the founder of Good Session Coaching, an online learning platform for executives and business professionals where leaders can go through self-paced learning.
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