LEVEL-UP YOUR MARKETING: DEEP DIVE INTO YOUR BRAND FOUNDATION - VICKI & LAURA

Vicki Abraham & Laura Bell - "Level-Up Your Marketing"

​IBGR.Network - PROFIT RADIO. Everything a business owner needs to start, grow or exit a business. Grow With Us.

Introduction
You have a business and you’re in the early stages – you’re in ‘start-up’ mode. You’re about to embark on a great entrepreneurial journey.

What if you knew how to develop and grow a sustainable business -
fast, even in today’s (post) pandemic economy? That is exactly what we are sharing in the Season 3 programming here on the IBGR Network. Proven strategies delivered by seasoned business owners, sharing what works and what doesn’t work at each of the six stages of business growth.

From concept, through startup, to maturity and even through to how to exit your successful business. Whatever stage you’re at in your business, this is the place to learn and grow – and to pick up tips on how to do what you do – better!

Take a look at the Stages of Business Growth and choose the level that best describes where your business is currently. Then select the programming for each stage that you’ll find most useful. 

Programming is delivered daily – around the clock - 24 hours per day.
Welcome to the world of entrepreneurship!

The underlying theme this month is Agility – being agile in our business, and in the way we do business. We all know that it’s an unpredictable time and while we face the unknown in the midst of a pandemic, Agile is the right choice for the Owner's Mindset because it works in unpredictable environments.

If you’ve been a fan of IBGR for a while, you may have noticed a change in the design of programming. IBGR is now applying the Stages of Fast and Sustainable Growth for 6 time blocks per day and every day we address different functions in the business. Wednesday’s are all about Sales, Marketing & the Customer Experience. The goal is to make it easier for you, the business owner, to find the right live show or podcast for your area of interest.

For more information check out FAQ#9.

Show Objectives
In today's show we’re getting familiar with what makes up your brand, why it’s important and taking a deep-dive into YOU, your business and what you stand for - understanding you because that’s where the brand begins.


This is Season 3 in the area of Marketing, Customer Experiences and Sales for Stage II companies. Even if you ’re not at this stage, you may pick up some ideas for your business and hear what you can look forward to as you build the business to its full potential.

What You Need to Know

• Understand your Brand identity
• What is my Brand Story – what does ‘BRAND’ really mean?
• Understand your ‘Why’ and learn how to write your brand story
• Finding great content from within your brand
• Why is your Brand important?
• Getting to know YOU – so your customers can know you 
• About values and why they’re important
• Who do you serve? The key to marketing success is to know your Ideal Client Profile

Things You Can Do

1. Apply the insights, tips and concepts you learn in this show to your business.
2. Write your 5 top values and how you’ll apply them in your business 
3. Write out your brand story and your values to leverage later for great marketing content when you need it.
4. Describe in writing, your Ideal Client, detail their profile to bring clarity of exactly who you serve - for you and others in your business.
5. Let Us Know how it’s all working for you – did you find this helpful? Comment on the Show Notes page on the website: www.ibgr.network.
6. Sign Up to receive a weekly IBGR newsletter with the program schedule.
7. Tune in next week at this time to continue developing your marketing, as a successful start-up business.

Next Show:
C3.002 with Simone Douglas.

written by Vicki Abraham & Laura Ann Bell, partners in Two Four One Branding. 

​

C2.02.3AA