LEVEL-UP YOUR MARKETING: YOUR BRAND IDENTITY & LOGO - VICKI & LAURA

Laura Bell & Vicki Abraham - "Level-Up Your Marketing for Startups"

IBGR.Network - PROFIT RADIO. Everything a business owner needs to start, grow or exit a business. Grow With Us.



​Introduction
You have a business and you’re in the early stages – you’re in ‘start-up’ mode. You’re about to embark on a great entrepreneurial journey.

What if you knew how to develop and grow a sustainable business - fast, even in today’s (post) pandemic economy? That is exactly what we are sharing in the Season 3 programming here on the IBGR Network. Proven strategies delivered by seasoned business owners, sharing what works and what doesn’t work at each of the six stages of business growth.

From concept, through startup, to maturity and even through to how to exit your successful business. Whatever stage you’re at in your business, this is the place to learn and grow – and to pick up tips on how to do what you do – better!

Take a look at the Stages of Business Growth and choose the level that best describes where your business is currently. Then select the programming for each stage that you’ll find most useful. 

Programming is delivered daily – around the clock - 24 hours per day.
Welcome to the world of entrepreneurship!

The underlying theme this month is Agility – being agile in our business, and in the way we do business. We all know that it’s an unpredictable time and while we face the unknown in the midst of a pandemic, Agile is the right choice for the Owner's Mindset because it works in unpredictable environments.

If you’ve been a fan of IBGR for a while, you may have noticed a change in the design of programming. IBGR is now applying the Stages of Fast and Sustainable Growth for 6 time blocks per day and every day we address different functions in the business. Wednesday’s are all about Sales, Marketing & the Customer Experience. The goal is to make it easier for you, the business owner, to find the right live show or podcast for your area of interest.

For more information check out FAQ#9.

Show Objectives
In today's show we’re getting clear on how to Level-Up your brand, your name, logo and colours - the things that make you stand out from the crowd and instantly recognizable.
This is Season 3 in the area of Marketing, Customer Experiences and Sales for Stage II companies. Even if you ’re not at this stage, you may pick up some ideas for your business and hear what you can look forward to as you build the business to its full potential.

What You Need to Know

• What’s in a name?
• 5 SMART principles of logo design
• The power of your colour palette
• Bringing it all together… the value of having a brand playbook.

Things You Can Do

1. Apply the insights, tips and concepts you learn in this show to your business.
2. Let us know how it’s all working for you – did you find this helpful? Drop us a note in the chat channel of the new IBGR app - download the app today!
3. Start your brand playbook – collect the information about your logo and brand design and keep it all together in one folder. You’ll be glad you took the time to do this.
4. Sign Up to receive a weekly IBGR newsletter with the program schedule.
5. Tune in next week at this time to continue developing your marketing, as a successful start-up business.

Next Show:
C2.04.3AA. Know Your Client & Your Target Market

written by Vicki Abraham & Laura Ann Bell, partners in Two Four One Branding. 

Contact us: info@twofouronebranding.com
www.twofouronetraining.com 

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C2.03.3AA