Make Your Referral Partner Meetings Pay Off Part 1 - Steve Sweeney

The Referral Guy
Episode Title – Make Your Referral Partner Meetings Pay Off Part 1

Referral Partner meetings are where referrals are born. Consequently, it makes sense to have a strategy going into them to give yourself the best chance of attracting the referrals you seek.

Over the next three episodes, we’ll be covering the ins and outs of navigating these meetings to ensure both parties walk away winners.

The first show is all about the questions to ask your referral partner to ensure your critical initial meeting goes well.
So let’s get you kicking some goals!

Show Objectives
To advise listeners on the best questions to ask in Referral Partner meetings in relation to – 

• Building a relationship,
• Learning about their business,
• Detecting their personality traits,
• Demonstrating their experience,
• Understanding their networks,
• Noting the referrals they are looking for.

Key Benefits of these Questions…

• Understanding the information supplied in relation to the questions above will give you a great chance to generate referrals for your partner.
• The reverse is also the case so ensure they walk away with the same knowledge about you.

What You Need to Know 
The questions…

• Why did you start your business?
• What do you love most about it?
• Tell me a business achievement you’re proud of…
• What’s your point of difference?
• Describe the changes you’ve seen in your industry…
• What new trends are emerging?
• Tell me about a strange/funny incident you’re encountered…
• What networks are you part of?
• Rank your referral types…
• How would you like me to describe you to others?
• What goals do you have for your business?

What Your Need to Do

• Contact Steve at info@referralacademy.com.au to be certain you are across the nuances associated with each of these questions.
• Tune into the following two shows to get the full picture on conducting Referral Partner meetings.

Previous Show
What Makes Referral Groups Work?
This show was all about the four main factors that determine if referral groups will deliver value to the members. These factors are – 

• Leadership
• Retention
• Training
• Presentations

This episode delved into each of these to explain their importance and how you can detect if these elements are working for the members.

Be sure to listen to the podcast and make contact if you have any questions.

Next Show
Make Your Referral Partner Meetings Pay Off Part 2
This show will further your understanding of the Referral Partner meeting process. It will guide you on preparation, general topics to cover and begin to create the importance of goal setting for your meetings.

Once this understanding becomes practice, your outcomes will significantly change for the better and your confidence in the process will take you to new heights.

Your Host and Resource
Hey, I’m Steve Sweeney… The Referral Guy.

Being a Specialist Referral Marketing Trainer provides me with wonderful opportunities to help business owners attract more business by referral. This is one of the most cost-effective methods of marketing as it relies 100% on the quality of relationships you have with people in your network. Once trained, your skills last a lifetime and continue to pay dividends.

The Australian Referral Training Academy (ARTA) exists to teach business owners and sales professionals the art and science of attracting referrals and helps them build their own Strategic Referral Teams (SRT)

Shoot me an email if you’d like to learn more info@referralacademy.com.au


*Source – review42.com/referral-marketing-statistics

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