RJ Lewis – Planning Out Loud Show
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The Objectives + Opportunities + Challenges Presented.
Email marketing has come to be one of the key components of a business owner’s toolkit when it comes to being more efficient and less fraggravated.
When someone directly signs up for your email list, registers, or buys something from you, they are sending you direct signals about their interest in your brand and giving you valuable details that you can use to customize their experience.
While deciding on the right email marketing solution is right for your business, the best place to start is by looking at your long-term plans for outreach and engagement.
Is this software able to grow with your business, or will be a hindrance going forward?
Listen in today while we explore specific tools, their advantages, and their drawbacks.
🎙 Listen → Apply → Engage
What is email marketing and what place does it hold in the operational experience for your business?
When we talked about Reverse Engineering your business operating system (ep.7), we discussed the key phases of your customer life cycle:
You can introduce complexity up and down the chain of events to account for various points of conversion and engagement, but your customers are always in one of these overarching umbrellas of working with you.
Here are the 5 criteria that we're going to use to judge our software today.
Core considerations in the decision-making process?
← Previous show : Episode 9. How to choose the RIGHT CRM.
Next show → : Episode 11. Strike the balance between platforms and people
Written by Rahgna J. Lewis
An Army wife and mother of 3 living in the Richmond area of Virginia, USA, RJ is a digital experience strategist.
RJ Lewis Digital is a consultancy that is helping CEOs like you simplify and streamline their business operating system strategy by peeking at the digital systems you use to deliver your programs, communicate with teams, organize workflow, onboard staff and convert lurkers to clients. This agency's specialty is to ALIGN ALL THESE SYSTEMS so you and your company can flourish.
Videos and social media posts are all fun and sexy, but WHAT'S HAPPENING BEHIND THE SCENES IS GONNA MAKE (or break) your company BANK.
Visit justrjlewis.com to learn more about designing a business operating system strategy – an audience-focused digital ecosystem for your business.
Instagram: @talk2rj | Facebook: @RJLewisDigital | LinkedIn: @talk2rj
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