Marketing Roundup - RJ Lewis

RJ Lewis – Planning Out Loud Show

​IBGR.Network - PROFIT Radio. Everything a business owner needs to start, grow or exit a business. GROW WITH US.

The Objectives + Opportunities + Challenges Presented.
Email marketing has come to be one of the key components of a business owner’s toolkit when it comes to being more efficient and less fraggravated.

When someone directly signs up for your email list, registers, or buys something from you, they are sending you direct signals about their interest in your brand and giving you valuable details that you can use to customize their experience.

While deciding on the right email marketing solution is right for your business, the best place to start is by looking at your long-term plans for outreach and engagement.

Is this software able to grow with your business, or will be a hindrance going forward?

Listen in today while we explore specific tools, their advantages, and their drawbacks.

🎙 Listen → Apply → Engage

Check.
What is email marketing and what place does it hold in the operational experience for your business?

When we talked about Reverse Engineering your business operating system (ep.7), we discussed the key phases of your customer life cycle:

1. acquisition,
2. fulfillment, and
3. retention

You can introduce complexity up and down the chain of events to account for various points of conversion and engagement, but your customers are always in one of these overarching umbrellas of working with you.

Think.
Here are the 5 criteria that we're going to use to judge our software today.

1. Ease of Use
2. Pricing
3. Features
   1. Integration
   2. Reporting
4. Configurability
5. Infrastructure

Act.
Core considerations in the decision-making process?

1. Consider your operations roadmap and compare it with your ongoing business plan. Based on your projections, will this system remain viable for the foreseeable future, or will it need to be supplanted at a later date? If so, when?
2. Create an implementation resource plan that accounts for the resources needed to configure, train, maneuver data, etc.

Resources.

1. Email marketing – G2 Crowd
2. Marketing Automation — G2 Crowd
3. IBGR Community – Agilean Operations Group

Shows.
← Previous show : Episode 9. How to choose the RIGHT CRM.

• Have you heard that you SHOULD be using a customer relationship management system in your business? Are you tired of missed connections and follow-ups but aren't sure what software you might use [...because that excel spreadsheet is STILL blank]? Then, this is the episode for you.

🔗 Listen now | Read the show notes

Next show → : Episode 11. Strike the balance between platforms and people

• Autonomation.
  
  How much do SMB owners need to know about systems? What's the balance of managing and delegating based on solid information versus drowning in content outside our zone of genius? This week on the Planning Out Loud Radio Show, we're going to talk about Business Operations that you need to understand to LEAD in this area.
  
  
  

Written by Rahgna J. Lewis
An Army wife and mother of 3 living in the Richmond area of Virginia, USA, RJ is a digital experience strategist.

RJ Lewis Digital is a consultancy that is helping CEOs like you simplify and streamline their business operating system strategy by peeking at the digital systems you use to deliver your programs, communicate with teams, organize workflow, onboard staff and convert lurkers to clients. This agency's specialty is to ALIGN ALL THESE SYSTEMS so you and your company can flourish.

Videos and social media posts are all fun and sexy, but WHAT'S HAPPENING BEHIND THE SCENES IS GONNA MAKE (or break) your company BANK.

Visit justrjlewis.com to learn more about designing a business operating system strategy – an audience-focused digital ecosystem for your business.

Instagram: @talk2rj | Facebook: @RJLewisDigital | LinkedIn: @talk2rj

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