Raj Kapur - "Guidance to Wealth"
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Since we know, there has always been a competition between the sales and marketing department. See marketing is what gets the attention of the customers, but then the sales team closes the deal.
The best way to deal with it as a small business is to have healthy relations between marketing and sales as that would bring around the best results.
What You Need to Do
Sales should be a part of customers’ journey with your business.
Building a powerful approach to sales is about more than just supporting the initial transaction with a customer. Sales should be added to all phases of the customer journey. Since they have the first interaction to the time they are making their 20th purchase or referring their friends and family to your business and products.
BENEFITS OF KEEPING YOUR CUSTOMERS
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Written by: Raj Kapur
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