Marketing & Sales Success - Raj Kapur

Raj Kapur - "Guidance to Wealth" 

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Introduction
Since we know, there has always been a competition between the sales and marketing department. See marketing is what gets the attention of the customers, but then the sales team closes the deal. 
The best way to deal with it as a small business is to have healthy relations between marketing and sales as that would bring around the best results.

Show Objectives

• Marketing Techniques
• Marketing Tools
• Sales Techniques

Key Issues
MARKETING

• Using Google to market your business 
• Using Facebook 
• Using coupon sites
• Email Marketing
• Direct Mail
• Webinars
• Joining Local Business Groups
• Partner with other businesses
• Speaking at Events
• Using Print media
• Blogging

SALES

• Sales as a part of the customer journey
• Sales Training
• Sales Process
• Finding your ideal client
• Killer offer
• What is it in for the customer - mindset
• Creating a raving fan out of your customers

What You Need to Do

Sales should be a part of customers’ journey with your business. 

Building a powerful approach to sales is about more than just supporting the initial transaction with a customer. Sales should be added to all phases of the customer journey. Since they have the first interaction to the time they are making their 20th purchase or referring their friends and family to your business and products. 

BENEFITS OF KEEPING YOUR CUSTOMERS

• More efficient, more effective more profitable
• Morale Improves
• Selling to an existing satisfied customer is 60-70%
• The lifetime value of a loyal customer can be 10 times greater than the first purchase.
• Customer experience encompasses the emotions a customer feels when they interact with a product or service. The experience goes beyond what the product is supposed to deliver the customer feels they have a great experience and they become emotionally involved with the brand.
• Get your loyal customers to become RAVING FANS!

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Written by: Raj Kapur
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