Measure twice, Cut Once: The Importance of Reviewing and Implementing Your Revenue Plan - Donna Kunde

Donna Kunde - “Loving the Journey”

​Introduction
Such exciting times here in the global studios of IBGR.Network! We have officially launched our third season of programming and are bringing your world class business owners from nine countries sharing strategies and insights at every stage of business growth. Look for new and updated programming, services and tools to help you go from here to there on your own business growth journey!

The station’s theme for Season 3: Many Countries, One Language - BUSINESS.

WHY?

5% of the world population employs 57%. Let’s turn that into numbers - 375 million entrepreneurs employee 1.9 billion people. We have the most significant community in the world, the facts don’t lie.

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Show Objectives
Let's start with an assumption - the product or service you are going to launch with is ready to go. Although you didn't budget for it earlier, it is ready and our only concern is funding its production beyond the initial unit within Operations.

Key Issues - ​Owner Perspective - Building the first real budget.  

1. Marketing plan, metrics, and budget,
   
2. Sales plan, metrics, and budget,
   
3. Operations plan, metrics, and budget.
   

What You Need to Know
Like the previous show there is nothing we have to add to shows previously aired. This is a collection of topics we covered in Seasons 1 and 2 that provide all of the background information required.

• EPISODE C.022 MARKETING CHANNELS & CAMPAIGNS
  
• EPISODE A.033 SELLING YOUR STUFF -  PRODUCT & SERVICES
  
• EPISODE B.014 BUILDING A CUSTOMER ACQUISITION PROCESS
  
• EPISODE B.008 PROCESS MAPPING CHECK LIST
  

What You Need to Do

1. Based on marketing decisions made in Stage I (Episode E1.002) and information from C.022, create your channel and campaign plan. Remember this is nothing extravagant, you are looking to find enough buyers for your minimized offer and drive them into the sales funnel.
   
2. Based on the information contained in Shows A.033 and B.014, your plan keeps it simple - how are you going to engage leads to move them through the sales funnel as fast as possible without rushing the sale. Marketing will create the volume of qualified leads, sales needs to close enough to break even. The goal is to close sales fast.
   
3. Based on information contained in B.008, you need to create enough of a structured process for producing the product or service and sufficient back office operations like accounts receivable to deliver on what is sold. The goal is right the first time with no charge backs and accurate billing on time.
   

Shows

• Previous: HELLO WORLD - I’M READY TO LAUNCH! - DONNA KUNDE
  
• Next: Smart Back Office Structure Now for Future Growth - Selecting Infrastructure Platforms 
  

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