Show Objectives - The Why
With so many media options, how do you know which to choose? In this show we discuss all the platforms and their merits.
When marketers and media planners create marketing campaigns, they must carefully consider the merits of each type of advertising media. Each type of advertising media communicates marketing messages to potential customers through different mediums; so how do you choose the right media type for your objectives?
Key Issues - Owner Perspective:
Here’s the cold hard truth: Any type of advertising has the potential to effectively promote your company. However, whether or not you should pursue one strategy over another comes down to what your goals are, who you’re trying to reach, and what your offer is.
Any media channel can produce results for your company.
With all of the different possibilities out there, the key is to focus on the core channels that will work best for your business that will end up impacting the bottom line.
If this sounds overwhelming, you’re not alone. Even the best marketers struggle to keep up with the ever-changing world of digital advertising.
The What and How…
Written by - Richard Miller – Brand Director, Crisp & Co.
Innovation, creative content and strategic communication specialist.
Richard started his first business at the age of 14 and has thrived on creating and building entrepreneurial opportunities ever since.
He began his advertising career as Agency Sales Executive for TV network Channel 10 in 2006.
Experienced in both media sales and buying, Richard was responsible for multi-million-dollar media accounts as National Media Manager for Iceberg Media before co-founding Crisp & Co. in 2009 (formally Crisp Advertising).
Taking a pragmatic and results focussed return on investment approach has established Crisp & Co. as the go to creative and communications agency for local and national businesses seeking expertise in business insight, creative content and strategic communication.
With a lifetime of experience operating small to medium businesses and working closely with both local and national brands, Richard is well positioned to take a holistic view of a full marketing and sales plan with a keenly trained eye on creative concepts and communication strategy.
Along with wife and work colleague Siobhan Miller, Richard also co-hosts the podcast series Mad Man & The Hospitalian; interviewing highly successful professionals from business, marketing and hospitality backgrounds around Australia, discussing the highs and lows of their careers and asking the ultimate question; ‘what is your definition of a fruitful life?’.
Find out more about Crisp & Co. here www.crispand.co and listen to Mad Man & The Hospitalian wherever you get your podcasts. Connect with Richard on LinkedIn
new choice for BUSINESS SEARCH
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