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Hello and welcome to week 8A of our 10 week Build a Business boot camp, where we are continuing our conversation from last week about building a social media EMPIRE!
Last week we concentrated on building a platform and how to have each platform pay YOU for creating content. Today we have a SPECIAL treat! We are chatting with Sharvette Mitchell of Mitchell productions-“THE PLATFORM BUILDER”!
From her website: “Whether you’re offering transformational services & products, delivering digital courses or leading a heart-centered nonprofit or ministry... operating in your zone of genius comes easy for you. But what doesn’t come so easy is mastering this whole online marketing thing and building your personal brand.
Sharvette Mitchell, social media superstar, confidence igniter, your overwhelm eliminator, and a straight-talking strategist who knows how to help you build your PLATFORM. I do this by focusing on six core components: your services, content marketing, visual branding, speaking, events, and media!”
Connect with Sharvette: https://mitchell-productions.com/
Show Objectives - The Why
When you are a social media influencer, you are basically selling a BRAND. That’s the product! While the major social media platforms are great and have tons of perks, they are not the only players in this game.
Podcasting, Radio shows, Talk shows, and Speaking engagements are all high dollar revenue streams for the right people. Podcasting has garnered an immense popularity over the years. A podcast is a set of digital audio files that are available on the internet for downloading. A user can subscribe to the podcast to receive the digital files once they are uploaded.
Businesses nowadays are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices. In fact, the increased usage of mobile phones has led to the explosive growth of podcasting.
A few of the Benefits of Podcasting:
You may think of podcasting as just another platform to share content with your audience, but in reality, it is so much more than that. Podcasts are an authority platform. Unlike popular social media channels, you aren’t simply writing a caption or sharing a picture. With a podcast, you’re broadcasting your thought leadership from a far more prestigious vantage point than Instagram or Facebook.
Many creators jump into podcasting hoping to book paid sponsorships or convert listeners to clients. This is just the beginning of what podcasting has to offer.
What You Need to Know
Whether you have a small loyal following or thousands of downloads per episode, promoting an offer that brings in recurring revenue is a smart way to create passive income. The key to this is to share a subscription-based product or service with your audience. This could be a product or service that you are an affiliate for, or one that you create yourself.
“Whether it's your own offer or an affiliate offer, it should align with your podcast brand and solve a problem for your listener. Not only will it be a win-win for everyone involved, it will also bring in recurring revenue to your business,” explains Jaclyn Mellone, a podcasting expert, and host of Go-To Gal, a top podcast for female entrepreneurs.
“As an affiliate, you want to seek out partnerships that pay recurring commissions. Four years ago, my former co-host and I signed up as an affiliate for a well known SaaS company. Each time a listener signed up for the service through our link, we started to receive a percentage of that person’s monthly bill on a recurring basis—indefinitely. I stopped running ads for this company last year, but it continues to be a five-figure passive income stream for us!”
A podcast gives you your own media platform where you’re showcasing your expertise week after week. This visibility puts you on the radar of other media outlets and helps you stand out from the crowd when pitching yourself.
“Whether it’s print, TV, digital, or even other podcasts, when you want to pitch yourself for TV or a popular podcast or a huge online platform, having a living, breathing authority platform in your podcast showcases you as an expert,” says Mellone. “Your podcast adds to your credibility, commitment and professionalism as the go-to expert in your industry.
“When you show up consistently, opportunities tend to fall on your lap. Don’t be surprised if your favorite magazine invites you to be a contributor or a TV producer wants you to host a new show. After finding me through my podcast, Yahoo Finance invited me to guest host a web show on business. Hearing me interact with guests, respond off the cuff, and share my own business advice on solo episodes gave them the confidence to put me on live TV! This was an incredible opportunity for me to go on-set in New York City and get publicity for my business,” shares Mellone.
So if you’ve been thinking about starting a podcast, you can look forward to a lot of benefits other than just sponsorships.
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