James W. Bryant - "Better You 4U - An Entrepreneur's Journey"
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You had to pivot your business practices to account for the impacts of COVID-19, the travel restrictions, stay at home orders, and limits on large gatherings. I do not think there was any industry that was untouched by this pandemic. Several companies were accelerated their plans for adding an online/e-commerce function to their business, which may have been the only way those companies survived. The consumer behavior over the past year almost necessitated that companies expand their online presence. One of the primary ways that companies maintain an online presence is through this website. It is easier than ever to purchase a domain name and go live with a website. A website is just a place holding place, a blank canvas, waiting for you to invite your customer into a story. What story do you want to tell? Who are you telling the story to?
Episode Objectives - The Why
The website you have may not be the website that you need to grow you into the future. The key question to answer is what the primary purpose of your website is. Is your website clear on what you are selling and is it packaged to sell? Your website is one of the primary ways in which you engage your customers. It is part of the path that you use to build your community and to sell your products, I mean the solutions to your target customer’s problem. There are many possible purposes for a website but today we want to focus in on a website designed and built for attracting and converting leads into clients. The objective of this episode is to provide an overview of the elements that must be considered when building a conversion focused website.
Key Issues - Owner Perspective:
What You Need to Know - The What
1. Why did your build your website?
2. Know you numbers – Are you achieving your Website WHY? Communication is Key
3. Focuses on what matters
What You Need to Do - The How
1 Focus on What Matters
Previous: Customer Referrals - https://podcast.betteryou4u.com/1-customer-referrals-why-are-you-not-getting-the-results-that-you-want-james-bryant
Next: Season 4 Review: Putting All the Pieces together
Links and Resources
1. Register for Next Webinar on April 7, 2021 at 6:00 PM Eastern Time
The Art of Work-Life Balance: https://link.betteryou4u.com/balance
2. How to Become a More Effective Listener (Recording)
3. IBGR – Season 5 Survey: https://www.ibgr.network/
4. Subscribe to the podcast: https://podcast.betteryou4u.com/
Dr. James W Bryant - Helping you Succeed in Business and in Life
James Bryant, Ph.D. is the founder and CEO of Better You 4U LLC, a boutique leadership training and peak performance coaching firm that serves key executives and business owners. James is a passionate leader that equips business owners with the tools run their business so that their business does not run their life.
Business Made Simple: https://www.businessmadesimple.com?ref=jamesbryant1
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