MergedAnalytics Tracking Image - NoScript
International Business Growth Radio Network
  • WELCOME
    • CONTACT US
    • PRIVACY
  • RADIO
    • ON AIR NOW
    • LISTENER GUIDE
    • MEET THE TEAM >
      • NORTH AMERICA >
        • William Eastman
        • Donna Kunde
        • Londina Cruz
        • Monique McDonald
        • Survival Mode
        • Raj Kapur
        • Bob DiGiacomo
        • Crystal Y. Davis
        • Bill Kelly
        • WELCOME
        • Kasfia Rashid
        • David Wilson
        • James Bryant
        • Brandon Souba
        • Cedrick LaFleur
        • Clancy Clark
        • Damian Johnson
        • Scott Geller
        • Wendy Dickinson
        • Ralph Peterson
        • Michael Mitchell
        • Nicole Rankine
        • Ellen McIlhenny
        • Tracie Hines Lashley
        • Z Gen Entrepreneurship
      • AUSTRALASIA >
        • Sarita Johan
        • Steve Sweeney
        • Level-Up Your Marketing
        • Russell Colbourne
        • Simone Douglas
        • Rick Carter
      • SOUTH ASIA >
        • Jeremy Gray
        • Ajai Lal
        • Bijay Kumar Khandal
        • Lisa Askwith
        • Rashmeet Kaur
        • Meena Mac
        • Ramdas Shenoyy
      • PRIME MERIDIAN >
        • Ravin Papiah
        • Florin Lungu
        • Teena Ogbugoh
        • Sadika Kebbi
        • Arthie Moore-Robberts
        • Jan Robberts
        • Gaby Awad
        • Fady G. Bader
      • EXEC TEAM
    • JOIN THE TEAM >
      • BECOME A HOST
      • BE A SPONSOR
  • SHOP
    • DWY PACKAGES
    • HOST PACKAGES
    • ADVERTISING PACKAGES
    • IBGR MERCHANDISE
  • CONSULTING
    • PODCASTS
    • BUSINESS MAKER (DWY)
    • FRACTIONAL CONSULTANTS (DFY)
  • NEWS
    • E-NEWSPAPER
    • NEWS BLOG
    • NEWS PODCASTS
  • RESOURCES
    • START HERE
    • SHOW NOTES
    • GROWTH APP
    • FACEBOOK COMMUNITY
    • LINKEDIN COMMUNITY
    • EVENTS
IBGR.NETWORK

Show Notes

DOWNLOAD. LISTEN. ENGAGE.

My website has traffic but no sales or leads, What’s next? - James Bryant

25/3/2021

0 Comments

 
Picture
James W. Bryant - "Better You 4U - An Entrepreneur's Journey"

IBGR - PROFIT Radio Network. Everything a business owner needs to start, grow, or exit a business. Come grow with us.


INTRODUCTION
You had to pivot your business practices to account for the impacts of COVID-19, the travel restrictions, stay at home orders, and limits on large gatherings.  I do not think there was any industry that was untouched by this pandemic.  Several companies were accelerated their plans for adding an online/e-commerce function to their business, which may have been the only way those companies survived.  The consumer behavior over the past year almost necessitated that companies expand their online presence.  One of the primary ways that companies maintain an online presence is through this website.  It is easier than ever to purchase a domain name and go live with a website.  A website is just a place holding place, a blank canvas, waiting for you to invite your customer into a story.  What story do you want to tell? Who are you telling the story to?

Episode Objectives - The Why

The website you have may not be the website that you need to grow you into the future.  The key question to answer is what the primary purpose of your website is.  Is your website clear on what you are selling and is it packaged to sell? Your website is one of the primary ways in which you engage your customers.  It is part of the path that you use to build your community and to sell your products, I mean the solutions to your target customer’s problem.  There are many possible purposes for a website but today we want to focus in on a website designed and built for attracting and converting leads into clients.  The objective of this episode is to provide an overview of the elements that must be considered when building a conversion focused website.

Key Issues - Owner Perspective:
  • The Purpose of your website will drive the messaging
  • Know Who you are trying to reach
  • Noise only gets in the way – Stay Focused and Stay profitable 

What You Need to Know - The What
1. Why did your build your website?
  • Sell Products and Services
  • Provide a platform for others to sell their products
  • Reduce costs or other expenses related to marketing
  • Build and Maintenance an online presence
  • Provide social proof
  • Showcase your authority
  • Generate leads Nurture Sales
  • Educational
  • Informational
  • Entertainment
  • Express Your Creativity
  • Express Your Opinions (Blogging/newsletter)
  • Build a Relationship with your Audience
  • Generate Revenue (Make Money)

2.  Know you numbers – Are you achieving your Website WHY? Communication is Key 
  • How are you determining if your website is actually achieving what you set out to do?
  • You need to pivot if you are not getting the results that you want
  • Communication is not what you say or you intent but is it the actual response that you receive from the intended listener.  Is your website, based on the response of your target audience, effectively communicating?

3.  Focuses on what matters
  • Time for a website messaging audit
Test to see what your website is actually communicating.  You may be surprised at what you find.  Ask a few friends on people that may not know exactly what you do or are not as familiar with the details to take a look at your website.  You want to know if after brier review is they can tell you the problem that your company solves and what products/services that you offer.

What You Need to Do - The How
1 Focus on What Matters
  • The controlling idea that on your website
  • Tailoring your message for your audience
  • Clearly state the problem that you are solving
  • Design your product ladder as part of your customer journey.
  • Make it easy for people to do business with you
  • Give a glimpse of the transformation that your solution provides
  • Make it easy 

Shows

Previous: Customer Referrals - https://podcast.betteryou4u.com/1-customer-referrals-why-are-you-not-getting-the-results-that-you-want-james-bryant

Next: Season 4 Review: Putting All the Pieces together

Links and Resources

1. Register for Next Webinar on April 7, 2021 at 6:00 PM Eastern Time
 
​The Art of Work-Life Balance:
https://link.betteryou4u.com/balance


2.  How to Become a More Effective Listener (Recording)
https://link.betteryou4u.com/Listening

3. IBGR – Season 5 Survey:  https://www.ibgr.network/

4. Subscribe to the podcast:  https://podcast.betteryou4u.com/
Dr. James W Bryant - Helping you Succeed in Business and in Life
James Bryant, Ph.D. is the founder and CEO of Better You 4U LLC, a boutique leadership training and peak performance coaching firm that serves key executives and business owners. James is a passionate leader that equips business owners with the tools run their business so that their business does not run their life. 

LinkedIn:        https://www.linkedin.com/in/jbryant2/

Business Made Simple: https://www.businessmadesimple.com?ref=jamesbryant1


0 Comments



Leave a Reply.

    new choice for BUSINESS SEARCH

    Archives

    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020

    Categories

    All
    Aaron Lee
    Ajai Lal
    Ally Nitschke
    Angela Chaney
    Angela Hooper Menifield
    Arthie-moore
    Bert Robinson
    Bijay Kumar Khandal
    Bill Kelly
    Bishop Cummings
    Bob DiGiacomo
    Brandon Souba
    Cedrick Lafleur
    Celia Powell
    Charles George
    Crystal Y Davis
    Damian Johnson
    David Wilson
    Donna Kunde
    Ellen-mcilhenny
    Fady-g-bader
    Florin Lungu
    Gaby Awad
    James Bryant
    Jan Robberts
    Jeremy Gray
    Johanna Rincon
    John-richards
    Kasfia Rashid
    Kevin Beers
    Laura Bell
    Lisa Askwith
    Londina Cruz
    Monique McDonald
    News
    Nicole Rankine
    Prerona Roy
    Raj Kapur
    Ramdas Shenoyy
    Ravin Papiah
    Rick Carter
    RJ Lewis
    Russell Colbourne
    Sadika Kebbi
    Sarita Johan
    Scott Geller
    Season 1 Coaching
    Season 1 Consulting
    Season 1 Customers
    Season 1 Executive
    Season 1 Finance
    Season 1 Operations
    Season 1 People
    Season 1 Strategy
    Season 2 Customers
    Season 2 Executive
    Season 2 Finance
    Season 2 Operations
    Season 2 People
    Season 3 Consulting
    Season 3 Customers
    Season 3 Executive
    Season 3 Finance
    Season 3 Operations
    Season 3 People
    Season 4 Customers
    Season 4 Executive
    Season 4 Finance
    Season 4 Operations
    Season 4 People
    Season 5 Customers
    Season 5 Executive
    Season 5 Finance
    Season 5 Operations
    Season 5 People
    Season 6 Customers
    Season 6 Executive
    Season 6 Finance
    Season 6 Operations
    Season 6 People
    Season 7 Customers
    Season 7 Executive
    Season 7 Finance
    Season 7 Operations
    Season 7 People
    Season 8 Finance
    Season 8 Operations
    Season 8 People
    Season 9 Customers
    Season 9 Executive
    Season 9 Finance
    Season 9 Operations
    Season 9 People
    Simone Douglas
    START HERE
    Steve Sweeney
    Teena Ogbugoh
    Tracie Hines Lashley
    Vicki Abraham
    Wendy Dickinson
    William Eastman

    RSS Feed

Radio

Become a Host
Get the Listener Guide
Contact Us​

SOCIAL MEDIA

Join our Facebook Group
​Connect on LinkedIn
BTS on YouTube

365 Business Maker

Grow Your Business
Apply to Work With Us
Network and CONNECT

free resources

Download the Growth App
Download the Checklist
Download the Podcasts

Listen Live ON THE FOLLOWING APPS & NETWORKS

Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture

SYNDICATION pARTNERS

Picture
Picture
Picture

Search IBGR On These Podcast Platforms

Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture

SPONSORS & AFFILIATES

Picture
Black Links Global
Picture
Picture
Influence With A Heart
Picture
Picture
Book Design and More
Picture
Picture
Startup Raven
Picture
Picture
Coach Accountable
Picture
Picture
Click Funnels
Picture
Picture
Salesflare
Picture
Airmeet
IBGR.Network is Veteran owned and operated. 
Site powered by Weebly. Managed by Radio.co, Designed by gWORX Media.
  • WELCOME
    • CONTACT US
    • PRIVACY
  • RADIO
    • ON AIR NOW
    • LISTENER GUIDE
    • MEET THE TEAM >
      • NORTH AMERICA >
        • William Eastman
        • Donna Kunde
        • Londina Cruz
        • Monique McDonald
        • Survival Mode
        • Raj Kapur
        • Bob DiGiacomo
        • Crystal Y. Davis
        • Bill Kelly
        • WELCOME
        • Kasfia Rashid
        • David Wilson
        • James Bryant
        • Brandon Souba
        • Cedrick LaFleur
        • Clancy Clark
        • Damian Johnson
        • Scott Geller
        • Wendy Dickinson
        • Ralph Peterson
        • Michael Mitchell
        • Nicole Rankine
        • Ellen McIlhenny
        • Tracie Hines Lashley
        • Z Gen Entrepreneurship
      • AUSTRALASIA >
        • Sarita Johan
        • Steve Sweeney
        • Level-Up Your Marketing
        • Russell Colbourne
        • Simone Douglas
        • Rick Carter
      • SOUTH ASIA >
        • Jeremy Gray
        • Ajai Lal
        • Bijay Kumar Khandal
        • Lisa Askwith
        • Rashmeet Kaur
        • Meena Mac
        • Ramdas Shenoyy
      • PRIME MERIDIAN >
        • Ravin Papiah
        • Florin Lungu
        • Teena Ogbugoh
        • Sadika Kebbi
        • Arthie Moore-Robberts
        • Jan Robberts
        • Gaby Awad
        • Fady G. Bader
      • EXEC TEAM
    • JOIN THE TEAM >
      • BECOME A HOST
      • BE A SPONSOR
  • SHOP
    • DWY PACKAGES
    • HOST PACKAGES
    • ADVERTISING PACKAGES
    • IBGR MERCHANDISE
  • CONSULTING
    • PODCASTS
    • BUSINESS MAKER (DWY)
    • FRACTIONAL CONSULTANTS (DFY)
  • NEWS
    • E-NEWSPAPER
    • NEWS BLOG
    • NEWS PODCASTS
  • RESOURCES
    • START HERE
    • SHOW NOTES
    • GROWTH APP
    • FACEBOOK COMMUNITY
    • LINKEDIN COMMUNITY
    • EVENTS