NEO WORLD BIZ ECON SHOW 3: IN THE SHADOW OF THE WAVE - START OF THE EXPANSION - WILLIAM EASTMAN

Let's start at the beginning of the business cycle. This location is the absolute market bottom where demand has reached its lowest point. Since the market uses price for information, the demand for most of products and services makes reasonable prices unsustainable. 

EPISODE 9: INFLECTION POINT AND BIZ CYCLE STAGE OF EXPANSIONS
Based on Episodes / Podcasts  6 & 7, we are starting at the darkest point in an economy. Nobody is sure if the worst is over or is there more disgust on the way. It is critical for the Biz Owner to have the courage to move early before everybody else.

Topics

• Inflection Point - The Trough - lowest point of previous cycle and starting point for the next cycle
• Biz Cycle Stage - #1 New Opportunities

EPISODE 10: INDICATORS OF ECONOMIC EXPANSIONS
Having the courage to anticipate the market is one thing, basing it on data is another.  Instead of waiting for every leading and current indicator to track together, you'll need to exercise a judgment on when the time is right.  Being first is not as critical as being early.

Topics

• Supply Exceeds Demand Suppressing Inventories and Price
• Jobless Rate declines / Labor Participation bottoms out
• PPI (Producer Price Index) begins to increase
• CPI (Consumer Price Index) bottoms out / CCI (Consumer Confidence Index) has bottomed out
• Inflation has bottomed out / Credit begins to become affordable and available

EPISODE 11: BUSINESS OPPORTUNITES AT THE BEGINNING OF AN EXPANSION
If we move the conversation up the cone and discuss how to understand the relationship between markets and your offer, use this as a guide. 4 Options from the lowest risk to the highest: (1) Existing Market with Current Offer, (2) New (Adjacent) Market with Current Offer, (3) Existing Market with New Offer, and (4) New Market with New Offer. Given you are starting early on the expansion - go after your market first.

Topics

• ​Existing Customers
  • Share of Wallet with the current mix of products and services?
  • Can we increase share of wallet with our current offer?
  • Do we have to upgrade our current offer (product & service improvements) to increase share of wallet?
  • Do we have to introduce new products and services to increase share of wallet?
• New Customers (within Existing Markets)
  • What new customers (like our best customers) should we pursue with our current offer?
  • What new customers should we pursue with an upgraded offer?
  • ​What new customers should we pursue with a new offer?

EPISODE 12: SMART BUSINESS DECISONS AT THE BEGINNING OF AN EXPANSION
Your decision to move now is both courageous and enlightened. Everybody is flat on their backsides or out of business. Grow what business you have left, get customers back you lost, claim the orphans, and then take business from the competition - happy hunting.

Topics

• Anticipate Demand and Expand into Current Markets with Current Offer

The purpose of this show was to present a method of understanding what is happening in the economy and series of steps to ensure survival over Season 7. We are your single, one stop source for business success, period, end of story.

1. ​Listen to the entire series on the Neo World Biz Economics
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Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.