Let's start at the beginning of the business cycle. This location is the absolute market bottom where demand has reached its lowest point. Since the market uses price for information, the demand for most of products and services makes reasonable prices unsustainable.
EPISODE 9: INFLECTION POINT AND BIZ CYCLE STAGE OF EXPANSIONS
Based on Episodes / Podcasts 6 & 7, we are starting at the darkest point in an economy. Nobody is sure if the worst is over or is there more disgust on the way. It is critical for the Biz Owner to have the courage to move early before everybody else.
EPISODE 10: INDICATORS OF ECONOMIC EXPANSIONS
Having the courage to anticipate the market is one thing, basing it on data is another. Instead of waiting for every leading and current indicator to track together, you'll need to exercise a judgment on when the time is right. Being first is not as critical as being early.
EPISODE 11: BUSINESS OPPORTUNITES AT THE BEGINNING OF AN EXPANSION
If we move the conversation up the cone and discuss how to understand the relationship between markets and your offer, use this as a guide. 4 Options from the lowest risk to the highest: (1) Existing Market with Current Offer, (2) New (Adjacent) Market with Current Offer, (3) Existing Market with New Offer, and (4) New Market with New Offer. Given you are starting early on the expansion - go after your market first.
EPISODE 12: SMART BUSINESS DECISONS AT THE BEGINNING OF AN EXPANSION
Your decision to move now is both courageous and enlightened. Everybody is flat on their backsides or out of business. Grow what business you have left, get customers back you lost, claim the orphans, and then take business from the competition - happy hunting.
The purpose of this show was to present a method of understanding what is happening in the economy and series of steps to ensure survival over Season 7. We are your single, one stop source for business success, period, end of story.
Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.
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