NEO WORLD BIZ ECON SHOW 4: UP THE WAVE & MIDDLE OF THE EXPANSION - WILLIAM EASTMAN

In our last show - "In The Shadow of the Wave" we covered what happens when the contraction is over and the lag time between data and emotions. The earlier you start acting like an expansion has started, the easier it is regain lost revenue and pickup more market share.

Today's show covers when the expansion is apparent and everybody has jumped in; supply & demand has come to some sort of balance.

EPISODE 13: CHARACTISTICS OF THE EXPANSION'S MIDPOINT

Midpoint – True Value = Market Price: Supply Equals Demand with Rising Inventories and Fair Price. This location shows expansion has reached stasis – Demand and Supply are in rough balance, the current market price for a product or service represents fair value. Up to now the price / value proposition was unbalanced with products and services undervalued or not commanding a price that represents true value because of excess supply / low demand. However that is changing. Quickly Demand will Exceed Supply and drive up prices. This leads to inflation and diminished buying power of the currency. Additionally the market begins its bubble phase because the higher prices will be interpreted as a signal to make more and soon supply will exceed demand. We worry about that later.

Topics

• Inflection Point - The Midpoint - Halfway though the Expansion

EPISODE 14: WHAT DOES A BALANCE BETWEEN SUPPLY & DEMAND MEAN?
Euphoria. Good times are here again. Everybody has a short memory of the last time, but you know the bubble has started. If you got in early, now it is time to prepare the company for the downside by taking advantage of the common euphoria. Expand the business with your existing accounts with a new product or service.

Topics

• Supply & Demand are in Balance with Rising Prices
• Jobless Rate declines / Labor Participation increases
• PPI (Producer Price Index) is increasing at an accelerated rate
• CPI (Consumer Price Index) is increasing / CCI (Consumer Confidence Index) is reaching or exceeding previous expansion levels
• Inflation is in check / Credit is affordable and available

EPISODE 15: BUSINESS OPPORTUNITIES AT MIDPOINT
Last show we covered the four options for increasing business, here is a quick review: (1) Existing Market with Current Offer, (2) New (Adjacent) Market with Current Offer, (3) Existing Market with New Offer, and (4) New Market with New Offer. Given you are starting early on the expansion opportunities - go after your market first.

Topics

• YOUR MOVE BEFORE SUPPLY = DEMAND - Anticipate Demand and Expand into New Markets with Current Offer.​ You are expanding into adjacent markets and increasing the size of your customer base.
• YOUR MOVE WHEN DEMAND EXCEEDS SUPPLY - Meet the Demand and Expand into Current Markets (all of your customers old & new) with a New Offer. Understanding new needs generated by the increased prosperity, expand your offer to increase market share and share of wallet.

EPISODE 16: SMART BUSINESS DECISIONS HEADED INTO THE CRAZY HOT BUBBLE
Euphoria: YOUR MOVE - Meet Demand and Expand into Current Markets with a New Offer

You are at the beginning of the danger zone. Very soon demand will exceed supply driving of prices and bringing new competitors into the market. This is your opportunity to improve / upgrade / enhance your offer and fill in the missing elements. Act fast to gain market share for the new offer and then shift focus on consolidating this as the new base. You know this is the beginning of a bubble and like all bubbles they burst. The art is knowing when to take your money off the table.

Topics

• New (Adjacent) Market with Current Offer
  • You have now regained all of your previous lost customers, regained share of wallet with current customers, and replaced weakened businesses with their customers - expanded your current market
  • Now is the time, or earlier, to move into adjacent (new) markets where the customers are similar and so is the offer
• Existing Market with New Offer
  • What new customers (like our best customers) should we pursue with our current offer?
  • Based on decisions made during the contraction, role out your new offer.

The purpose of this show was to present a method of understanding what is happening in the economy and series of steps to ensure survival over Season 7. We are your single, one stop source for business success, period, end of story.

1. ​Listen to the entire series on the Neo World Biz Economics
2. Download the APP and have IBGR on speed dial for the latest economic news
3. Visit our newest partner audea.io and our library of business only podcasts.

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.