NO GUTS, NO GLORY - BUT NOT THIS TIME! - WILLIAM EASTMAN

PROFIT RADIO..."Let's Grow Together"

Introduction
Today I am wearing my E Hat - You Are What You Think You Are. That means I am always thinking about creating a business that is successful, scalable, and growing - and multiplies my talent.

The second issue is the Stage of Growth. We are at Stage II where the concern is to prove the business idea by opening the doors and start selling.

Last thought before we start, I want to invite you to my new group on our Community of Commerce - Living the Life . If you are a serial entrepreneur and looking to discuss how to build a business that runs itself so you can start running multiple businesses - this is the right spot.
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Objectives - The WHY
​If you don't approach and execute the soft launch in the right way it is a waste of time. You need to stress the business under real-time conditions to find weak points before declaring to the world "open for business".  Getting this right is your best guarantee the hard launch will work.

Key Issues - Owner Perspective:

1. Select the right 'customers' to participate in the soft launch.
2. Create the right mindset with staff, "once this starts try to do your job or fulfill your role as we planned" (Positions Description, Standard Operating Procedure, etc if any exist).
3. You don't test practice, only the game. You must stress test the business to identify failure points prior to the hard launch.

What You Need to Know - The WHAT

• DOE - Design of Experiments
• EPISODE B2.004 THE PRINCIPLES OF BETA TESTING OR SOFT LAUNCH GOLIVE

What You Need to Do​​ - The HOW

1. Profile of Participants: friendly, demanding, honest, low risk, look like real customers.
2. Preparing the Staff: everybody is to act as if it is real, including supervisors and managers. We can't learn if we don't act normal.
3. The Event must be as real as possible. Don't test a practice! Execute according to plan or there is nothing to evaluate.
4. The Debrief with the participants. Give them an opportunity to comment anonymously and then discuss the comments.

​The purpose of this show was to understand how critical the early
and first impression is to proving the business idea. before you proclaim to the world we're here - test everything to make sure you can control the hard launch and the customers first experience with you.

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.

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