ONE MORE TIME - HOW DO YOU PLAN TO MAKE MONEY? - WILLIAM EASTMAN

PROFIT RADIO "A Network of Entrepreneurs for Entrepreneurs"

Introduction
One theme consistent in Season 3 is the station's becoming your CGO - Chief Growth Officer for Hire, the underlying role of the Network. All of my shows: Growth Community, Building in Front of You, Your MLM Empire, Economics for Owners, the Self Managing Organization, and Creating a Consulting Business - everything centers on how to use the IBGR Network for business success. 

​Our relationship with the listening audience of entrepreneurs and owners: 

• Provide INSIGHTS that are useful
• Provide TOOLS that work
• Provide RESOURCES that saves time and money
• Make a FINANCIAL impact on the business 

That is what is meant by Looking at IBGR as your CGO - your virtual Chief Growth Officer.

Last week we tackled "Building a Success Practice", and the decision on how to blend the generic practice domains into a unique offer. This week continues that conversation - based on last weeks decision, how are you going to make money.

LISTEN > ENGAGE > APPLY

Objectives - The WHY
The old business model for management consulting was straightforward, the model simple: loaning an industry or subject matter expert to solve problems a client cannot solve, or chooses not to tackle themselves. 

The new consulting model moves from billable hours to business results. The benefit for clients is clear if they will take on the additional work. No longer can they offload the responsibility for implementation to the consultant or the consulting organization. 

Key Issues - Owner Perspective:​

1. How to build a Value Ladder
2. How to price the Levels

​What You Need to Know - The WHAT​

• PRICING STRATEGIES - JEREMY GRAY
• EPISODE A.010 PRICING STRATEGIES & METHODS

​
What You Need to Do​​ - The HOW

1. EPISODE A.009 BUILDING YOUR VALUE LADDER
2. SO HOW DO YOU PLAN TO MAKE MONEY? - WILLIAM EASTMAN
3. IBGR's 4 Levels
   1. Level 0: Freeium (Moving Suspects to Prospects)
      1. Limited Access to Hosts (Soft Costs)
      2. Limited Access to Tools (Hard Costs)
      3. No Constraints to size of Membership
   2. ​Level 1: Bundle Pricing (Moving Prospects to Customers)
      1. Increased Access to Hosts (Market Pricing)
      2. Increased Access to Tools (Market Pricing)
      3. Constraints - # of Hosts X willingness to invest time to convert into their customers
   3. Level 2: Bundle Pricing (Enhance the Customer Relationship)
      1. Total Access to Hosts (Market Pricing)
      2. Total Access to Tools (Market Pricing)
      3. Constraints - # of Hosts X willingness to invest time to upgrade in their value ladder
   4. Level 3: Premium Pricing (Moving Customers to Clients)
      1. Access to Entire Team through Project Manager (Cost Plus Pricing)
      2. Constraints - scarcity of time, limited # of clients

We are your single, one stop source for business success, period, end of story.

1. ​Listen to the Business Consulting Series 
2. JOIN the Community of Commerce - A Network of Entrepreneurs for Entrepreneurs
3. Show Up Next week

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.

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