James W. Bryant - "Better You 4U - An Entrepreneur's Journey"
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How much stock do you put into appearances? We have all had situations where we were turned off by how something is put together or how something looks. There have been times when we were proven wrong and the “hole in the wall” restaurant had the best food that we have ever tasted. In those instances where we overcame our initial objection there is usually something that is compelling us to push past the initial reaction to the appearance. Your customers have their preferences in colors, shapes, and the types of photographs that they respond positively to. Do you really want to make your customers push past an additional set of negative objections to find out that your product is the solution that they need?
Episode Objectives - The Why
There is a lot of noise in the marketplace and your offer must be packaged in a way to be heard above the noise. You have the right product, you have the customer journey mapped out, now you must package it. You are in the business of solving problems. The objective of this episode is to provide you with a framework that you need to package your products and services to increase the number of clients that you serve, not just the number of customers that purchase your products.
Key Issues - Owner Perspective:
A great product means nothing if it is not packaged right.
Your Packaging is part of how you communicate to your customers.
What You Need to Know - The What
What You Need to Do - The How
Links and Resources
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James W Bryant
Over the past 20 years I have helped managers and key executives solve the work-life balance dilemma. I empower those who refuse to accept that you must choose between a successful business or a successful life. Working together we will increase your productivity helping you to solve the work-life balance dilemma, allowing you to focus on growing your business. Pursue the life of your dreams without sacrificing the business that you want.
Business Made Simple: https://www.hireacoach.com/James-Bryant
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