International Business Growth Radio Network
  • HOME
    • YOU >
      • Grow with Us
      • Themes
      • FAQ
    • US >
      • North American Partners >
        • North American Hosts
        • North American Directory
      • Australasia Partners >
        • Australasia Hosts
        • Australasia Directory
      • South Asia Partners >
        • South Asia Hosts
        • South Asia Directory
      • Prime Meridian Partners >
        • Prime Hosts
        • Prime Directory
      • Exec Team
    • LISTEN NOW >
      • OnAir TODAY
      • Show Notes
      • Podcasts
  • News
  • Blog
  • NETWORK
    • Sponsor Network
    • Special Preferences
    • Privacy
  • NOTES
  • Community
  • APP
  • SHOP

show notes

Stages of Development

Planning For Growth - James Bryant

18/12/2020

0 Comments

 
Picture
James W. Bryant - "Better You 4U - An Entrepreneur's Journey"

​IBGR.Network - PROFIT Radio. Everything a business owner needs to start, grow or exit a business. Grow With Us.


Use the link below to call-in live to the show
Meeting ID
meet.google.com/rvd-gppn-ksw
Phone Numbers
(US)
+1 617-675-4444
PIN: 923 652 223 1606#
More phone numbers‬‬‬‬‬‬‬‬‬‬‬‬


Introduction

The  normal planning cycle for your business may be a bit off this year dealing with the impacts of COVID-19.  This week the first vaccination dosage was given to a nurse, who has been working on the frontlines of this crisis.  I want to take a moment to thank all of the health care workers, the transit providers, the grocery store workers, and all of the other occupations that had to do to work in order for the rest of us to order things in or just run to the store and pick things up.  We may have to wear masks but we are able to go and work out of the comfort of our homes and are not faced with the prospect of confronting someone with the virus from our routine work activities. So Thank You.

Now back to my point – There are glimmers of hope emerging from the current crises.  The estimates range from 6-12 months from the time that a vaccine is widely available for when the economy might be back to what would be considered “normal” levels.  If you have not already started to plan for the growth of your business there is no better time than the present. 

​If you previously developed a growth plan that you put on hold waiting until after the pandemic passes, now might be a great time to review that plan to see if the assumptions that you used to develop the plan still hold true in a post COVID environment.  


I asked you last week to focus on those activities needed in order to grow your business.  This week we are going to use those identified activities to develop a growth plan for your business.


Listen>Apply>Engage
Show Objectives
There is no doubt that 2020 has been a very disruptive year to us personally and in our businesses but as we learned in past weeks, that looking beyond your current circumstances, may allow you to see future opportunities. The conditions of 2021 and 2022 will be rapidly evolving and you want to put yourself, and your company, in the right position to take advantage of what the evolving marketplace has to offer.  

The purpose of today’s show is to provide a framework to help you develop your company’s growth plan for 2021 and beyond.  We will discuss some general growth strategies, the key elements of a business grow plan, and take a closer look at developing a rolling annual marketing plan.

Let’s get growing! 

Key Concepts:
Growth Strategies
  • Customer focused
  • Marketing
  • Sales
  • Operations

Key Questions:
  • What is a business growth plan?
  • What questions does the growth plan have to address?
  • What is a Rolling Annual Marketing Plan (RAMP)?
  • Who is my primary customer?
  • What are my primary customer’s pain points?
 
  1.  Develop a growth plan for your business
Business growth plans are short-term targeted plans that outline where you see your business in the next 12-18 months.  The plans also include your current thinking on the strategies that you want to use to execute your plan.  The growth plan should be structured to allow for quarterly review and adjustments.  At the end of each quarter, you can review your progress and adjust your tactics as needed.  This also allows for the growth plan to be a living document that has the flexibility to adapt as conditions warrant.

The plan should cover:
    1. Opportunities
    2. Growth Goals
    3. Strategy 
    4. Resource
 
  1. Develop a Rolling Annual Marketing Plan (updated quarterly)
A rolling annual marketing plan is where you develop your marketing strategy over the course of the next 12-months.  The plan adjusts each quarter as you execute the activities and measure and track their performance.  You may have more detailed information in the first 2 quarters of the plan and allow for some flexibility in moving forward.  One of the general growth strategies that we discussed earlier was hosting events.  We can’t accurately predict when we will be able to host in-person events on a regular basis, we can develop a plan around on-line engagement.  What types of activities can we consider?
  • Webinars (Free)
  • Email Marketing Campaigns
  • Social Media Campaigns
  • Customer Appreciation Events
  • Facebook Lives
  • Lead Magnets to grow you customer bast
  • Being Interviewed on Podcasts
  • Developing our own Podcast
  • One-on-One Coaching or Consulting ($$)
  • Online Workshops ($$)
  • Webinars ($$)
  • Group Training Sessions ($$)

RAMP Elements
Customer
Your Products and Service
Schedule of Activities
Resource Needs

Next Episode: Let Your Light Shine

Provide Feedback on the Show
https://link.betteryou4u.com/show-feedback

IBGR Community – Better You 4U Mentoring Group
Sign-Up and Join the Group
https://ibgr.community/group/better-you-4u-with-james-bryant

Upcoming Event
https://events.betteryou4u.com/web/event?eventid=2138787463

Written by James W. Bryant (https://www.linkedin.com/in/jbryant2/)
www.betteryou4u.com

Let Your Light Shine

​
0 Comments



Leave a Reply.

    new choice for BUSINESS SEARCH

    ​All IBGR Shows Notes are available for download

    Authors

    - (NA) North American Radio Hosts
    ​- (AA) Australasian Radio Hosts
    - (SA) South Asian Radio Hosts
    - (PM) Prime Meridian Radio Hosts

    Archives

    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020

    Categories

    All
    Season 1 - A. Strategy
    Season 1 - B. Operations
    Season 1 - C. Sales
    Season 1 - D. People
    Season 1 - E. Ownership
    Season 1 - F. Coaching & Consulting
    Season 2 - A. Financial Results
    Season 2 - B. Operational Productivity
    Season 2 - C. Sales Effectiveness
    Season 2 - D. People Performance
    Season 2 - E. Owner As Executive
    Season 3 - C. Customers
    Season 3 - E. Executive
    Season 3 - F. Finances
    Season 3 - IBGR Specials
    Season 3 - O. Operations
    Season 3 - P. People
    Season 3 - Special Series
    Season 4 - Customers
    Season 4 - Executive
    Season 4 - Finance
    Season 4 IBGR Specials
    Season 4 - Market Domination
    Season 4 - Operations
    Season 4 - People
    Season 4 - SPECIAL SHOW
    SPECIAL EPISODE

    RSS Feed

Site powered by Weebly. Managed by Radio.co, Designed by gWORX Media
Photo used under Creative Commons from magerleagues
  • HOME
    • YOU >
      • Grow with Us
      • Themes
      • FAQ
    • US >
      • North American Partners >
        • North American Hosts
        • North American Directory
      • Australasia Partners >
        • Australasia Hosts
        • Australasia Directory
      • South Asia Partners >
        • South Asia Hosts
        • South Asia Directory
      • Prime Meridian Partners >
        • Prime Hosts
        • Prime Directory
      • Exec Team
    • LISTEN NOW >
      • OnAir TODAY
      • Show Notes
      • Podcasts
  • News
  • Blog
  • NETWORK
    • Sponsor Network
    • Special Preferences
    • Privacy
  • NOTES
  • Community
  • APP
  • SHOP