Preparing for lift off - understanding your Income Ratios - Russell Colbourne

Russell Colbourne - "Your Money Machine"

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Introduction
Your business is Your Money Machine.  In this Show – I’ll take you under the hood of your enterprise and show you how to fine tune your business.  Get ready for lift off as we add rocket fuel to your profitability!  This show is focused on businesses that have launched and are preparing for exponential growth

Income ratios provide a key insight to your business and offer a comparison to others in the same line of business.  Ratios can reveal inconsistencies and efficiencies which then allows you to work on specific areas of your business to produce the maximum return for your efforts.

Having relevant and timely income ratios will be the result of producing regular and accurate financial reports – Profit and Loss, Balance Sheet and Cash flow.  The key is to have the information contained in these reports kept  up to date and relevant so you can, at any time, spot any variance in your ratios and act quickly to either correct or profit from the changes in your business. 

At the end of the day, Ratios are a tool for understanding your business.  And without using these tools, you may as well be flying blind. 

Show Objectives - The Why
Why bother spending so much time, effort and money producing Financial reports if you don’t use them to understand your business and generate additional profits?
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Key Issues - Owner Perspective:

1. Automate everything 
2. Use the Cash Flow Forecast to gain intimacy with the numbers that matter in the real-time.

What You Need to Know - The What

• How to read your Financial reports – They’re not “just’ numbers!

​What You Need to Do​​ - The How

1. Review Standard Financial Reports
   1. Balance Sheet Statement
   2. Profit & Loss Statement
   3. Cash Flow Forecast

 

1. 7 Key Ratios to watch
   1. Gross Profit Margin
   2. Net Profit Margin
   3. Quick Ratio
   4. Debtor Days
   5. Stock Turnover
   6. Sales per Employee
   7. Cash to Debts

Shows

• Previous :Episode F3.007 Choose Your Customers Wisely – Removing Excess Baggage
• Next: Episode F3.009 planning for stage 4 growth

Written by Russell Colbourne,FCCA, GAICD
Your Money Machine

Russell is a CFO and Entrepreneur who has worked across a diverse range of industries over the past 25 years.  After a short service commission as a pilot flying Seaking Helicopters in the British Royal Navy, Russell studied business and qualified as a Chartered Certified Accountant (ACCA) in the UK. Since then he has been integral with the start-up of many successful companies and operations within larger organisations.  He has bought, sold and spun off business operations in  the UK, Australia and the US. 

​In 1994 Russell joined Sir Richard Branson’s Virgin Atlantic Airlines where he was responsible for a number of innovative services that were, at the time, ground breaking and helped revolutionise air transport.  From launching the world’s first limo boat on the River Thames to developing the world’s first handheld check-in device and implementing drive through check-in booths around the world, Russell has helped the Virgin Group deliver unparalleled customer service.In 2000 Russell was the first of the Virgin team to arrive in Australia to start a new low cost Airline, and within 8 months had built a team operating flights between Sydney, Brisbane and Melbourne.

More recently Russell graduated from the Australian Institute of Company Directors (GAICD) and the Founder Institute Entrepreneurs Program.  He serves as an advisor and director on the board of a number of smaller family owned companies. As a part time CFO Russell works with The CFO Centre who have over 700 part time CFO’s globally.  He has worked in many different industries, including Aviation, Manufacturing, Transport, Health Education, Digital Media, Industrial Infrastructure, Commercial Services, Electrical Contracting and Law Firms.

As the locally elected ACCA panel representative he helps members keep up to date on the latest innovations and technical developments that will create organisations fit for the future.

Russell is the Founder of Feesable.co, a crowdfunding platform for education costs and owner of ChiBall World, a health education training organisation.  He lives in Adelaide, Australia with his wife and three teenage boys

If you would like to connect with Russell, please email him at Russ@cc2.biz

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