Productizing Your Services - RJ Lewis

RJ Lewis – Planning Out Loud Show

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The Objectives + Opportunities + Challenges Presented.
The last couple of weeks, we created a roadmap from Goals→Objectives→Results→Indicators and used that understanding to build a strategic plan for profit.

Overwhelmingly the actions and initiatives that come from that plan tend to be directly related to your actions and activities. In this next series, we're going to spend time exploring support structures that enable you to just "show up".

First up! Treating your service offers like products.
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By the end of our time together you will

1. understand the benefits of productized services,
2. explore strategies for creating your pitch-perfect product, and
3. make note of boundaries that will guide you towards a mutually beneficial service offer.

All businesses are selling products, but service-based businesses tend to front-load processes that create inefficiencies.
🎙 Listen → Apply → Engage

Check.
Understand why you should productize your services.
A productized service is not a pivot. When you turn a service into a product, you are expanding your capacity and adding value for yourself and your end-users by removing obstacles.

Think.
Our key strategy is to create one clearly scoped offer that's at the intersection of a service that:

1. You know so well, you could deliver it in your sleep...
2. Your clients - that you know REALLY well - go ga-ga about...
3. You'd love to d; several times over...

Act.
Specific actions to take around this topic include

1. Define the product and identify the buying experience
2. Review and document the workflow that customers take through the processes of marketing → sales → service delivery.
3. Refine, implement, & iterate the systems for:
   • marketing
   • sales
   • service delivery

Resources.

1. IBGR Agilean Operations
2. 3 Signs You're Ready To Productize Your Services

Shows.
← Previous shows : Episodes 2 AND 3 – Design YOUR Predictable Profit Plan. Part 1: Show notes – Podcast | Part 2: Show notes – Podcast

• Part 1: Create a plan that empowers you to do business, BETTER by exploring benchmarks and metrics that'll drive strategic decisions for months on end.
• Part 2: Strategic, data-backed planning with a deep dive into goal setting, objectives, key results, and performance indicators.

Next show → : Episode 5 - Minimum Viable Product (MVP) for service-based businesses

• Continuing our series on jumpstarting your startup, we're going to spend some time in episode 5 identifying the people, processes, and platforms required to enter the market.

Written by Rahgna J. Lewis
An Army wife and mother of 3 living in the Richmond area of Virginia, USA, RJ is a digital experience strategist.

RJ Lewis Digital is a consultancy that is helping CEOs like you simplify and streamline their business operating system strategy by peeking at the digital systems you use to deliver your programs, communicate with teams, organize workflow, onboard staff and convert lurkers to clients. This agency's specialty is to ALIGN ALL THESE SYSTEMS so you and your company can flourish.

Videos and social media posts are all fun and sexy, but WHAT'S HAPPENING BEHIND THE SCENES IS GONNA MAKE (or break) your company BANK.

Visit justrjlewis.com to learn more about designing a business operating system strategy – an audience-focused digital ecosystem for your business.

Instagram: @talk2rj | Facebook: @RJLewisDigital | LinkedIn: @talk2rj

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