Relationship building & List building Vicki Abraham & Laura Bell

Vicki Abraham & Laura Bell - "Level-Up our Marketing for Startups"

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Introduction
Building up your email list is one of the most cost effective and efficient ways to reach large numbers of potential leads, therefore increasing your sales.
And there’s a reason that this Episode is called Relationship building & List building - the two go hand in hand.
In this show you’ll hear how having a large list of email addresses is not where the value is… the value is in active, interested and engaged leads.

Show Objectives
There are endless ways to get names and email addresses on a list, but first ask yourself who you want to attract and what’s their interest?
This show is value-packed with Level-Up tips as Laura and Vicki cover these key elements.

Key Issues

1. Getting the numbers - growing your email list
2. Developing relationships with your contacts 
3. The value of giving free content
4. Lead Magnets and Webinars as effective list building tools 
5. 10 strategies for effectively building your list

What You Can Do

1. Think about building relationships with your potential clients and tune in to what they most need, what will serve them well, and tap into that need.
2. Email useful, interesting content and you’ll reap the rewards with quick sales and an active, engaged  list of customers coming back to your business over and over.
3. Develop a plan for yourself and work it a little bit every day

Shows
Previous: Episode C2.005 Fast Track Your Social Media Success
Next: Episode C2.008 Make Your Website Work for You

Produced by Two Four One founders, Laura Ann Bell and Vicki Abraham who offer online marketing training courses called ‘Level-Up Your Marketing’ and a marketing club, ‘The Level-Up League’. You can also work with them both in personalised Two-on-One coaching. For more information visit: www.twofouronetraining.com 

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