RIDE THE WAVE OR GET SWAMPED - WILLIAM EASTMAN

PROFIT RADIO..."Grow With Us"

Introduction
Today I am wearing only the E hat - Executive. I started providing economic advice to large corporations  many decades ago consulting to the C Suite. As much as it was of value with them, since I started working with business owners it has become an obvious imperative. You and I do not control the business cycle and poor government policy, we can only respond to it. Our series on 'Riding The Wave' provides to the entrepreneur a method of responding to events of our control.

Look at IBGR as your CGO - your fractional Chief Growth Officer. In that mode we have built a platform that will move beyond the one-way conversation of radio and podcasts to real relationships; our Community of Commerce.

A thought before we start, I want to invite you to my new group on the Community - Living the Life . If you are a serial entrepreneur and looking to discuss how to build a business that runs itself so you can start running multiple businesses - this is the right spot.
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Download>Listen>Apply

Objectives - The WHY
Most people will tell you that only two things are unavoidable - taxes and death. I will add a 3rd - the business cycle. Unless you live in a command economy where the government makes all the decisions on supply, demand, and prices, the business cycle is unescapable. I guess I should add poor government policy as the 4th element. Other than voting all I can do about it is understand the opportunities and threats to staying in business; at a minimum survive and perhaps even thrive with the right decisions.

Today and all of our follow-up Shows are designed to make our services as user friendly as possible.

Key Issues - Owner Perspective:

1. How do I read the business cycle?
2. What are the underlying causes?
3. What are the moves?

What You Need to Know - The WHAT

• Show Econ.01 - Ride The Wave or Get Swamped
  • Australasia: Tuesday 8am, Thursday 8am (Sydney)
  • South Asia: Tuesday 8:30am, Thursday 8:30am (Mumbai)
  • Prime Meridian: Tuesday 9am, Thursday 9am (GMT)
  • North America: Monday 10am (NY)
• Show Econ.02 - In The Shadow of the Wave 
  • Step 1 New Opportunities - YOUR MOVE - Anticipate Demand and Expand into Current Markets with Current Offer.
• Show Econ.03 - It’s Worth What It’s Really Worth, Finally!
  • Step 2 Credit Expansion - YOUR MOVE - Anticipate Demand and Expand into New Markets with Current Offer.
• Show Econ.04 - It’s Crazy Hot
  • Step 3 Euphoria - YOUR MOVE - Meet Demand and Expand into Current Markets with a New Offer.
• Show Econ.05 - Uh Oh!
  • Step 4 Distress - YOUR MOVE – Focus on Cash Flow Management, Lean Up the Organization by Reducing Fixed Costs.
• Show Econ.06 - This Doesn’t Look Good
  • Step 5 Revulsion - YOUR MOVE – Focus on Cash Flow Management, Lean Up the Operation by Reducing Variable Costs and Lower Prices to Existing Customers with the Cost Savings.
• Show Econ.07 - Are We Going to Survive the Ride?
  • Step 6 Panic - YOUR MOVE –Improve your Core Products & Services during the Slack Time.
• Show Econ.08 - Whew, Glad That’s Over
  • Step 7 Cautious Optimism - YOUR MOVE –Improve your Core Products & Services during the Slack Time.
• Show Econ.09 - Control the Controllable and Agile

What You Need to Do​​ - The HOW

1. ​Listen to this Econ Series on Riding The Wave
2. JOIN the Community of Commerce
3. Show Up Next week

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The purpose of this show was to present a method of understanding what is happening in the economy and series of steps to ensure survival over the next 9 weeks. We are your single, one stop source for business success, period, end of story.

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.

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ECON.01