ROM (RESULT ORIENTED MARKETING) WITH RAM(DAS) SHENOYY

Ramdas Shenoyy - “ROM (RESULT ORIENTED MARKETING) WITH RAM(DAS) SHENOYY”

IBGR.Network - PROFIT Radio. Everything a business owner needs to start, grow or exit a business. GROW WITH US.

INTRODUCTION

Show Objectives – Every business looks for its return on the marketing dollars spent. Gone are the days where branding and marketing was only to create marketing perception and advertisers only knew that 50% of advertising works, but nobody knew which half. In Result oriented marketing we got to know marketing that delivers performance, delivers enquiries, delivers leads..it delivers business.

Key Issues – Free lunch is over and marketing spend even in the digital world is getting expensive by the day. The days of organic reach in social media is now more of a past and when the business owner has to know how to reap benefits of the marketing efforts. This show will talk about getting better returns in the traditional world. Whether we like it or not—traditional marketing in the digital world does exist.

What You Need to Know - The What
In the traditional world, anyone who is spending money on the marketing efforts would like to know whether it is impacting his business and when. This is why return-on-investment (ROI) is such an important metric for any business activity.

• Week 1-- Rom with Traditional
• Week2- Out & Inbound Marketing
• Week 3- Search Engine Marketing
• Week 4- Content Marketing
• Week 5- Social Media Marketing
• Week 6-- Buzz and Influencer Markeing
• Week 7- Acquisition Marketing
• Week 8- Guerilla Marketing
• Week 9- Partner Marketing
• Week 10- Relationship Marketing
• Week 11- Event Marketing
• Week 12- Persuasive Marketing
• Week 13- Field Marketing

What You Need to Do - The How

• Previous season in the show Performance marketing with Ramdas Shenoyy we had looked at various strategies in the digital world from Facebook to LinkedIn to Mobile to WhatsApp Marketing and more.
• This week we will be addressing how to have Result oriented marketing still being in the traditional world.
• Next week  - We will be talking on Outbound and Inbound Marketing – understanding how to have effective push messages and inbound communication to be magnetic enough to garner the right target audience

Ramdas Shenoyy
Ramdas Shenoyy is the founder of a media portal www.stirfryMBA.com and CMO at Silicon IT- a CRM Software organization with brand Nafhaa.

Ramdas is an INSEAD alumni with more than two decades of marketing experience across industry verticals like Engineering, Telecom, Healthcare, Cleantech, IT Hardware and Software for leading organizations like Tata Indicom, Ingram Micro, TransAsia Biomedicals, Apollo Hospitals and others.

Ramdas is also a silver assessor for the Malcolm Baldrige process and a Production Engineer with MBA in Marketing.
​
You can connect with Ramdas Shenoyy on LinkedIn at https://www.linkedin.com/in/ramdas-shenoyy-69215516

​

C2.01.3SA