S11 E25-28 (Business Podcasting Made Easy) The Podcast Profit Playbook: Building Your ‘Monetizing Muscle’ with Donna Kunde & Ben Gioia (“joya”)

S11 E25-28 (Business Podcasting Made Easy) The Podcast Profit Playbook: Building Your ‘Monetizing Muscle’ with Donna Kunde & Ben Gioia (“joya”) on the IBGR.Network
Welcome to Business Podcasting Made Easy, where you get a roadmap to instant authority & thought leadership with a podcast that you’re proud of.

I'm Donna Kunde cofounder of the IBGR.Network, Global Radio Authority & Podcast Expert, and producer of over 14,000 podcasts.

​And I’m Ben Gioia, three-time, international best selling author with teachings that reach more than 50,000 people worldwide, all thanks to leveraging my books. We’re your hosts for this 13 week journey.

Before we jump in, remember that if you want direct, live support from us for your business podcast, then contact us today at ibgr.info.

This week we’ll keep walking through an easy-to-follow, proven, plug-and-play way to get YOUR podcast done, 13 minutes at a time, in just 13 weeks.

So follow the formula each week. And welcome to the show.

Week 7 of 13: The Podcast Profit Playbook: Building Your ‘Monetizing Muscle’ 

1. Interviews: How To Get The Right Influencers On Your Podcast
   
2. Training: Giving Value (and Monetizing Your Podcast)
   
3. The ‘Elevated Infomercial’: Research, Development, and Choosing Lucrative Content
   
4. Partnership Monetization Strategies: Ads, Affiliates, Sponsorship, and How To Choose
   

S11 E25  Interviews: How To Get The Right Influencers On Your Podcast | IBGR | Donna Kunde & Ben Gioia (“joya”)

1. “When your brand first makes its online debut, it will be relatively unknown. Audience members may begin to trickle in one by one, but you’ll want to find a way to turn that trickle into a downpour.” — Eric Enge
   
2. Become a person worth listening to by giving the right influencers a reason to be on your show. There’s so much power in borrowing other people’s audiences.
   
3. Make life easier for yourself by putting yourself in front of other’s audiences, in a way that’s good for you, good for them, and good for your listeners.
   
4. There are many ways to find influencers for your show including: 1) a former or current client; 2) a potential client; aligned people in your market, field, or industry, and/or 5) a podcast community or podcast matching platform like matchmaker.fm/.
   
5. [TAKE ACTION] Brainstorm a list of influencers that you know. And a wishlist of those you want to know. Who in your network can connect you to those people? How will you position yourself so they say YES(!)?
   

Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com

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S11 E26 Training: Giving Value (and Monetizing Your Podcast) |IBGR | Donna Kunde & Ben Gioia (“joya”)

1. “More and more people are beginning to understand that what is really valuable is having a plan.” — Nick Bamford
   
2. Become someone worth listening to by NOT giving it all away.
   
3. When everything you offer is free, it loses value fast. So make sure to find a balance of free + paid content so you can serve (and trigger transformation for) your listeners and partners in the best possible ways.
   
4. Your podcast should be the beginning of your funnel (at least one of them). For example: create a video, make use of the audio, create the show notes… then turn all of it into something salable (concept) and sellable (content).
   
5. [TAKE ACTION] Consider the easiest way to sell something related to your podcast. Is it the recordings? Is it a course? Access to a membership site with bonuses?
   

​S11 E27  The ‘Elevated Infomercial’: Research, Development, and Choosing Lucrative Content |IBGR | Donna Kunde & Ben Gioia (“joya”)

1. “Research is formalized curiosity. It is poking and prying with a purpose." —  Zora Neale Hurston
2. Become a person worth listening to by doing your homework.
3. (Think webinar.) Your listeners are like a focus group. Educate them and listen to what they want and what they download most. 
4. Research, develop, and choose the right content for your audience.
5. [TAKE ACTION] Look at your analytics (downloads) and make strategic choices that meet the needs of your listeners.

Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com

TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today

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S11 E28 Partnership Monetization Strategies: Ads, Affiliates, Sponsorship, and How To Choose |IBGR | Donna Kunde & Ben Gioia (“joya”) 
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1. “Collaboration is the essence of life. The wind, bees and flowers work together to spread the pollen.” — Amit Ray
2. Become someone worth listening to by choosing what kind of partnership works best for your podcast, season by season (i.e. ads, affiliates, sponsorship).
3. The strategy you use largely depends on the size of your audience. Just starting out? Think affiliates.
4. Ask yourself these two questions before seeking out partners: 1) Do I consistently get at least 200 downloads per episode? 2) What products or services would add value to my listeners?
   
5. [TAKE ACTION] Choose a monetizing strategy and then decide which partners you want to reach (and how you’ll connect with them).

 
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com

Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor

Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!

From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.


Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder

Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.



TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today

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