S11 E29-32 “Your Brand, Part 1” on (The Smart and Savvy Exit) Tips and Tales of Business Success with Ellen McIlhenny

S11 E29-32 “(The Smart and Savvy Exit) Tips and Tales of Business Success with Ellen McIlhenny  on the IBGR.Network.

THIS WEEK’S THEME TITLE “Your Brand, Part 1”

This week we are going to again talk about some different things you can do as a business owner to improve how your business works. You will want to listen to the next four episodes because …. ​

Be a SME
Subject Matter Expert. 

S11 E29  “Be a SME”

1. Five great SME Businesses. 
2. Why is it important to be a SME.
3. What exactly  is a SME.
4. How to be a SME 

 
BIO: Ellen McIlhenny - Owner; CFO Plus Services - a fractional CFO and Bookkeeping firm specializing in bringing the services of an experienced CFO to small businesses.

 She graduated with an accounting degree from Virginia Tech and spent more than twenty years as a CFO or controller in mid-sized and large privately held businesses.

In addition to The Smart and Savvy Exit on the IBGR.network she hosts a weekly podcast called The Scaling for Business Growth Podcast.

Connect on LinkedIn


Give us a call at 804-301-6312; or email at ellen@cfoplusservices.com. We will help you increase your cash flow

TAGS: subject matter experts, knowing your business, small business tips.


Identify Your Ideal Customer
to better focus your efforts. 


S11 E30 ”Identify Your Ideal Customer”

1. Gilbert the Duck was not an ambassador.
2. Why is it important to identify your ideal customer.
3. Creating a customer profile.
4. How to target you ideal customer.

BIO: Ellen McIlhenny - Owner; CFO Plus Services - a fractional CFO and Bookkeeping firm specializing in bringing the services of an experienced CFO to small businesses.

She graduated with an accounting degree from Virginia Tech and spent more than twenty years as a CFO or controller in mid-sized and large privately held businesses.

She is the author of the book "The Big Turnaround - How bad management nearly destroyed an exceptional company",  a business novel dealing with common problems business owners face on a daily basis.  

In addition to The Smart and Savvy Exit on the IBGR.network she hosts a weekly podcast called The Scaling for Business Growth Podcast.

Give us a call at 804-301-6312; or email at ellen@cfoplusservices.com. We will help you learn to know your numbers.

Connect on LinkedIn
TAGS: focused marketing, your ideal customer, customer profiles


To widen your reach…
Have a Presence on Social Media

S11 E31 “Have a Presence on Social Media”

1. From “Tweet” to website material.
2. The importance f a social media presence.
3. What does a social media presence look like.
4. How to build a social media presence. 

BIO: Ellen McIlhenny - Owner; CFO Plus Services - a fractional CFO and Bookkeeping firm specializing in bringing the services of an experienced CFO to small businesses.

 She graduated with an accounting degree from Virginia Tech and spent more than twenty years as a CFO or controller in mid-sized and large privately held businesses.

She is the author of the book "The Big Turnaround - How bad management nearly destroyed an exceptional company",  a business novel dealing with common problems business owners face on a daily basis.  

In addition to The Smart and Savvy Exit on the IBGR.network she hosts a weekly podcast called The Scaling for Business Growth Podcast.

Connect on LinkedIn

Give us a call at 804-301-6312; or email at ellen@cfoplusservices.com.

TAGS: social media marketing, social media presence, small business tips



What do You Do?Can you articulate your story?

S11 E32 “What Do You Do?”

1. My story in a minute.
2. Why is an elevator speech important.
3. What is an elevator speech.
4. How do you develop you story? 

BIO: Ellen McIlhenny - Owner; CFO Plus Services - a fractional CFO and Bookkeeping firm specializing in bringing the services of an experienced CFO to small businesses.

 She graduated with an accounting degree from Virginia Tech and spent more than twenty years as a CFO or controller in mid-sized and large privately held businesses.

She is the author of the book "The Big Turnaround - How bad management nearly destroyed an exceptional company",  a business novel dealing with common problems business owners face on a daily basis.  

In addition to The Smart and Savvy Exit on the IBGR.network she hosts a weekly podcast called The Scaling for Business Growth Podcast

Connect on LinkedIn

​Give us a call at 804-301-6312; or email at ellen@cfoplusservices.com. 

TAGS: elevator speeches, your story, your mission

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