S11 E33-36 (Business Podcasting Made Easy) YOUR PODCAST PROFIT PLAYBOOK — Amplifying Your Unique Expertise With Written Content with Donna Kunde & Ben Gioia (“joya”)

S11 E33-36 (Business Podcasting Made Easy) YOUR PODCAST PROFIT PLAYBOOK — Amplifying Your Unique Expertise With Written Content with Donna Kunde & Ben Gioia (“joya”) on the IBGR.Network

Welcome to Business Podcasting Made Easy, where you get a roadmap to instant authority & thought leadership with a podcast that you’re proud of. I'm Donna Kunde cofounder of the IBGR.Network, Global Radio Authority & Podcast Expert, and producer of over 14,000 podcasts. And I’m Ben Gioia, three-time, international best selling author with teachings that reach more than 50,000 people worldwide, all thanks to leveraging my books. We’re your hosts for this 13 week journey.

Before we jump in, remember that if you want direct, live support from us for your business podcast, then contact us today at ibgr.info.

This week we’ll keep walking through an easy-to-follow, proven, plug-and-play way to get YOUR podcast done, 13 minutes at a time, in just 13 weeks.

So follow the formula each week. And welcome to the show.

​Week 9 of 13: YOUR PODCAST PROFIT PLAYBOOK — Amplifying Your Unique Expertise With Written Content 

1. S11 E33 Amplify — With Your Blog 
   
2. S11 E34 Amplify — By Guest Blogging 
   
3. S11 E35 Amplify — By Posting Your Blogs / Articles On Other Sites
   
4. S11 E36 Amplify — From Podcast To A Book That Positions You As A Unique Expert, Authority or Thought Leader
   

Quick RECAP (LAST WEEK / TIME

E29-32

• S11 E29 Repurposing: Newsletter, LinkedIn, and Email
  
• S11 E30 Repurposing: Audiograms
  
• S11 E31 Repurposing: Quotes / Memes That Position You As A Unique Expert, Authority, and/or Thought Leader
  
• S11 E32 Repurposing: Direct Messages To Your Ideal Clients and Strategic Partners
  

S11 E33 Amplify — With Your Blog  |IBGR | Donna Kunde & Ben Gioia (“joya”)

1. “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” — David Meerman Scott
2. Become a person worth listening to by remembering that each episode’s show notes provide an outline for an individual blog post.
3. It’s easy to create year’s worth of (weekly) blog posts. You’ve done most of the heavy lifting already. 
4. What’s the most valuable content for your people right now? Choose one episode and write one blog post based on the show notes. Include these components: graphic + show notes framework + invitation to engage (with hyperlink). (And make sure your brief bio is there too (with hyperlink to show).
5. [TAKE ACTION]  Choose an episode, write a blog, and post it on your website.

Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com

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S11 E34 Amplify — By Guest Blogging |IBGR | Donna Kunde & Ben Gioia (“joya”)

1. “…don’t worry about getting famous. Worry about providing a useful post to the audience of the blog.” — Craig Fifield
   
2. Become a person worth listening to by remembering the power of leveraging other people’s audiences? That’s why you want to guest blog.
   
3. Almost everyone wants relevant content — that they don’t have to create — that serves their audience.
   
4. Think again about influencers, contacts, and your extended networks. Who would love to have your content on their site?
   
5. [TAKE ACTION] Brainstorm/update your list and reach out. (Refer to EP 25 & 28.
   

S11 E35 Amplify — By Posting Your Blogs / Articles On Other Sites | IBGR | Donna Kunde & Ben Gioia (“joya”)

1. “It’s all about the brand, baby. You create a value proposition that helps you stand out from the crowd and in doing so the crowd will remember you. And if they remember you they will search for you.” — Michael Martinez
   
2. Become a person worth listening to by remembering that this is about getting seen (and not worrying about SEO, at least for now) on relevant, high authority platforms.
   
3. Keep borrowing audiences!
   
4. Do your research: Medium, ReddIt, LinkedIn, Quora, HubPages, and Tumblr and choose which one (for now) makes sense for your business and goals.
   
5. [TAKE ACTION] Choose one platform, then post and engage.
   

Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com

TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today

​S11 E36 Amplify — From Podcast To A Book That Positions You As A Unique Expert, Authority or Thought Leader  |IBGR | Donna Kunde & Ben Gioia (“joya”)

1. "Don't reinvent the wheel, just realign it." — Anthony J. D'Angel
   
2. Become a person worth listening to by positioning yourself as a unique expert, authority, or thought leader with a book that you’re proud of.
   
3. Leverage the idea / concept of the book BEFORE it’s published or even finished (by having conversations with your potential clients and strategic partners).
   
4. First, transcribe your podcasts (with a tool like Otter.ai). Then brainstorm a list of potential clients and strategic partners and reach out to them. Ask them about their biggest fears, challenges, goals, dreams, etc. (in terms of your season theme). Include anything you may have missed in your shows. Use the amended transcriptions as 80%-ish of your book. 
   
5. [TAKE ACTION] Refer back and listen to S11 E9 How To PreLaunch Your Podcast By Building Anticipation and Excitement. Then transcribe, brainstorm, and reach out!
   

 
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com

Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor

Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!

From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.


Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder

Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.



TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today