S11 E9-12 (Business Podcasting Made Easy) Your Podcast: How To Structure, Pre-launch, and Multiply Your Listenership with Donna Kunde & Ben Gioia (“joya”)

S11 E9-12 (Business Podcasting Made Easy) Your Podcast: How To Structure, Pre-launch, and Multiply Your Listenership with Donna Kunde & Ben Gioia (“joya”) on the IBGR.Network

Welcome to Business Podcasting Made Easy, where you get a roadmap to instant authority & thought leadership with a podcast that you’re proud of. I'm Donna Kunde cofounder of the IBGR.Network, Global Radio Authority & Podcast Expert, and producer of almost 14,000 podcasts. And I’m Ben Gioia, three-time, international best selling author with teachings that reach more than 50,000 people worldwide. We’re your hosts for this 13 week journey.

Before we jump in, remember that if you want direct, live support from us for your business podcast, then contact us today at ibgr.info.

This week we’ll keep walking through an easy-to-follow, proven, plug-and-play way to get YOUR podcast done, 13 minutes at a time, in just 13 weeks.

So follow the formula each week. And welcome to the show.

Week 3 of 13: Your Podcast: How To Structure, Pre-launch, and Multiply Your Listenership

Here’s what to expect on Business Podcasting Made Easy this week:

1. How To PreLaunch Your Podcast By Building Anticipation and Excitement 
   
2. Interviews, Solo, and Multiple Hosts: The Good, The Bad, and The Ugly
   
3. Test Driving Formats: Podcast Live, Recorded, or Podcast Streaming and How To Make A Smart Choice 
   
4. Host “How To’s” for Podcast Interviews That Are Worth Listening To
   

​

S11 E9 How To PreLaunch Your Podcast By Building Anticipation and Excitement  |IBGR | Donna Kunde & Ben Gioia (“joya”)

1. “You don't have to be a genius or a visionary or even a college graduate to be successful. You just need a framework and a dream. — Michael Dell
   
2. Become someone worth listening to by leveraging your podcast before you even launch it!
   
3. Did you know? Your podcast is a product that you will launch just like any other product. 
   
   1. Many podcasters don’t realize this and never do a formal marketing launch. 
      
   2. Treat your podcast like your “best offer” and we will show you how. 
      
   3. Groundwork: knowing strategy, audience
      
   4. Marketing: telling people
      
4. [What you need to do.] Map your launch strategy in 3 simple steps.
   
   1. Start telling people about your podcast, the name. and why you created it.
      
   2. Share your 13 promises on social media, by email, and by livestream.
      
   3. Reach out to potential interviewees, listeners, collaborators, and sponsors.
      
5. [TAKE ACTION] Imagine publishing your first episode, and people are actually listening live! So reach out to five people and start talking about your podcast today.
   

​S11 E10 Interviews, Solo, and Multiple Hosts: The Good, The Bad, and The Ugly |IBGR | Donna Kunde & Ben Gioia (“joya”) 

1. Did you know? 75% of people say they listen to podcasts to learn something new. 
2. [Why This Is Important] The greatest influencers have 3 things in common: their “voice”, what they know about their audience, and what they offer (that nobody else can).
3. [What you need to know.] - So in this episode, you’re going to discover three ways to deliver your podcast, the benefits & drawbacks of each, and how to choose the right format for you (each season).
4. [TAKE ACTION] Choose your format.

​S11 E11 Test Driving Formats: Podcast Live, Recorded, or Podcast Streaming and How To Make A Smart Choice |IBGR | Donna Kunde & Ben Gioia (“joya”)

1. “The sculpture is already complete within the marble block, before I start my work. It is already there, I just have to chisel away the superfluous material.” - Michelangelo
2. [Why This Is Important] As you discovered last episode, the greatest influencers have 3 things in common. From the last episode, you chose your format. Now you’re going to choose your delivery method: podcast live, recorded, or podcast streaming.
3. [What you need to know.] There are three basic podcast formats (benefits and drawbacks)
4. [What you need to do.] Test drive each of the three delivery methods (podcast live, recorded, or podcast streaming.
5. [TAKE ACTION] Choose your delivery method.

​S11 E12 Host “How To’s” for Podcast Interviews That Are Worth Listening To |IBGR | Donna Kunde & Ben Gioia (“joya”)

1. “To add growth, lead followers – to multiply, lead leaders.” — John C. Maxwell
2. Become a person worth listening to and a listening multiplier with a clearly structured interview process so you can produce meaningful interviews that add tons of value to your listeners. 
3. Hosting a podcast interview is a lot harder than it sounds. It’s not as simple as having a friendly chat in front of a pair of microphones. If you don’t prepare, you could end up with a boring interview, or worse, your interview could become a sales pitch. There’s nothing worse than having a discussion with someone who only wants to sell their product. 
4. Avoid boring and salesy interviews by doing your homework and preparing in advance.
5. [TAKE ACTION] Create your interview process that includes pertinent information like show format and time clock, a guest research and creation of interview questions plus guest expectations (number of times they advertise to their network, amount of time they need to block on their calendar, microphone and internet requirements etc). 

 
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor

Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!

From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.


Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder

Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.


Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
If you want direct, live support from us for your business podcast, then contact us today at ibgr.info.


TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today


​