S12 E13-16 (TV Talk Show Formula) Unlock Your Message - You Have Something Important To Say with Donna Kunde & Declan Oceguera

S12 E13-16 (TV Talk Show Formula) Unlock Your Message - You Have Something Important To Say with Donna Kunde & Declan Oceguera on the IBGR.Network

Welcome to Business Podcasting Made Easy - The TV Talk Show Formula, where you get a roadmap to elevate your authority and expand your visibility with a tv talk show that you’re proud of. I'm Donna Kunde cofounder of the IBGR.Network, Global Radio Authority & Podcast Expert, and producer of over 14,000 podcasts. 

And I’m Declan Oceguera, TV Producer and International TV Talk Show Host. My TV Talk Show Formula has impacted over 100,000 lives globally and gives business owners and entrepreneurs a simple way to be seen and heard with their own purpose driven message. We’re your hosts for this 13 week journey.

Before we jump in, remember that if you want direct, live support from us for your TV Talk Show, then contact us today at TVTalkShowFormula.info.

This week we’ll walk through an easy-to-follow, proven, plug-and-play way to get YOUR talk show done, 13 minutes at a time, in just 13 weeks.

So follow the formula each week. And welcome to the show.

Week 4 of 13: Unlock Your Message - You Have Something Important To Say

1. S12 E13 The Marketing Messaging Formula (Promises,  Problems, Solutions + INVITATIONS). Do This Every Time! 
2. S12 E14 The Real Power of the Hero’s Journey
3. S12 E15 Your Turning Point Story Is Your Message  
4. S12 E16 Your Everyday Moments Are Story Gold! ​

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​S12 E13 The Marketing Messaging Formula (Promises,  Problems, Solutions + INVITATIONS). Do This Every Time! |IBGR | Donna Kunde & Declan Oceguera

1. “The purpose of a pitch is to stimulate interest, not to close a deal.” - Guy Kawasaki
2. Become a person worth watching with relevant, clear marketing messaging every time so you can grow your audience of raving fans.  
3. Shared promises create trust, shared problems create understanding, shared solutions create hope and shared invitations (calls to action) open the door for transformation. The difference between sharing “nice information” and opening the door to transformation is effective marketing messaging that encourages your audience to take action (subscribing to your channel, visiting your website, or engaging with your brand in some other way). A clear call-to-action (invitation) becomes your marketing messaging and will help guide your viewers towards the next step in their relationship with you.
4. Revisit the video you created in Episode 11 and add a clear call to action (invitation). Be sure to include the one thing you want your viewers to do next, in a clear and simple way. 
5. [TAKE ACTION] Do this now! Record a new 3-minute video that includes all four elements of the Marketing Messaging Formula and share it on social media. Notice who is taking action. 

Listen to Live: IBGR.Network
Subscribe to the podcast at tvtalkshowformula.com


TAGS: IBGR, IBGR Network, Donna Kunde, Declan Oceguera, Rich Oceguera, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today, tv talk show, tv show host, internet tv show

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​S12 E14 The Real Power of the Hero’s Journey |IBGR | Donna Kunde & Declan Oceguera 

1. “A hero is someone who has given his or her life to something bigger than oneself.” Joseph Campbell
2. Become a person worth watching by mastering the elements of the Hero’s Journey storytelling format to captivate your audience with every word.   
3. The Hero's Journey storytelling format typically involves the following broad elements: 1) Call to Adventure  2) Challenges and Trials 3) Transformation and Rebirth 4) Return Home. NOTE: The hero usually does not see themselves as a hero in any way but they accept the call and start the journey anyway. 
4. Choose your favorite story (movie, book, tv series, etc) and identify the four broad elements of the hero’s journey paying special attention to the main hero (think Luke Skywalker, Yoda, Darth Vader).
5. [TAKE ACTION] Do this now! Practice telling stories in the Hero’s Journey format by creating a short 3-minute video retelling your favorite story, in your own words. Be sure to include all four elements of the story. 

Listen to Live: IBGR.Network
Subscribe to the podcast at tvtalkshowformula.com

TAGS: IBGR, IBGR Network, Donna Kunde, Declan Oceguera, Rich Oceguera, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today, tv talk show, tv show host, internet tv show

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S12 E15 Your Turning Point Story Is Your Message |IBGR | Donna Kunde & Declan Oceguera

1. “It's like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.”― Patrick Rothfuss
   
2. Become a person worth watching by sharing your turning point story in the hero’s journey format and inspire your audience to take action with you.  
   
3. Every turning point story includes a challenge you have personally overcome in your own life and each one relates to an offer/invitation/CTA and is shared to build credibility and relatability and to invite your audience to start their own journey. You will use different turning point stories to connect (or repel) your viewers. 
   
4. Use the following Turning Point Story Formula to write your turning point story from a place of empowerment (not victimhood): What happened? What was the problem? How did you transform it? What was the result? How can that help your audience? 
   
5. [TAKE ACTION] Do this now! Using the Turning Point Formula, tell your turning point story in a 3-5 minute video. Be sure to answer all the questions, then share it on social media. 
   

Listen to Live: IBGR.Network
Subscribe to the podcast at tvtalkshowformula.com

TAGS: IBGR, IBGR Network, Donna Kunde, Declan Oceguera, Rich Oceguera, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today, tv talk show, tv show host, internet tv show

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S12 E16 Your Everyday Moments Are Story Gold! |IBGR | Donna Kunde & Declan Oceguera

1. You can find poetry in your everyday life, your memory, in what people say on the bus, in the news, or just what's in your heart. – Carol Ann Duffy 
2. Become a person worth watching by sharing everyday moments because life keeps offering you ideas to share that create relatability and relevance with your audience.  
3. Nothing can top personal experiences to draw an audience closer and entice them to want to engage with you. When you share little slices of your life on camera, you allow your viewers to walk the journey with you. 
4. Start noticing the funny/challenging/strange/unique things that happen to you as you go about your day. 
5. [TAKE ACTION] Do this now! Capture the funny/challenging/strange/unique moments of your daily life on your phone using voice notes, notes, keep or carry a notebook for this purpose. HINT: You will use these moments in future videos. 

Listen to Live: IBGR.Network
Subscribe to the podcast at tvtalkshowformula.com


TAGS: IBGR, IBGR Network, Donna Kunde, Declan Oceguera, Rich Oceguera, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today, tv talk show, tv show host, internet tv show


Declan Oceguera
International TV Producer & Talk Show Host, Visionary Media Institute Founder 

Declan Oceguera is a video and TV Talk Show Host whose TV Talk Show Formula has impacted over 100,000 lives globally and gives business owners and entrepreneurs a simple way to make a positive impact while sharing their vision and services with an aligned audience. Via his flagship training program, The Authority & Visibility Accelerator, Declan shows visionary authors, coaches and course creators how to transform their life experiences into attention-getting videos that magnetize their ideal customers. Declan’s life mission is to elevate consciousness in the world and that’s why he teaches heart-centered experts how to broadcast their brilliance by hosting their own TV show. If you’d like to learn more about the TV Talk Show Formula, contact Declan today for an exploration call. 


Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder

Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.

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