S12 E17-20 (TV Talk Show Formula) Week 5 of 13: Broadcast Your Brilliance - Build Your Audience with Donna Kunde & Declan Oceguera

S12 E17- 20 (TV Talk Show Formula) Broadcast Your Brilliance - Build Your Audience with Donna Kunde & Declan Oceguera on the IBGR.Network

Welcome to Business Podcasting Made Easy - The TV Talk Show Formula, where you get a roadmap to elevate your authority and expand your visibility with a tv talk show that you’re proud of. I'm Donna Kunde cofounder of the IBGR.Network, Global Radio Authority & Podcast Expert, and producer of over 14,000 podcasts. 

And I’m Declan Oceguera, TV Producer and International TV Talk Show Host. My TV Talk Show Formula has impacted over 100,000 lives globally and gives business owners and entrepreneurs a simple way to be seen and heard with their own purpose driven message. We’re your hosts for this 13 week journey.

Before we jump in, remember that if you want direct, live support from us for your TV Talk Show, then contact us today at TVTalkShowFormula.info.

This week we’ll walk through an easy-to-follow, proven, plug-and-play way to get YOUR talk show done, 13 minutes at a time, in just 13 weeks.

So follow the formula each week. And welcome to the show.
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Week 5 of 13: Broadcast Your Brilliance - Build Your Audience

1. S12 E17 From Long to Short: Choosing the Right Video Format for Your Content 
2. S12 E18 Short and Sweet: Why Short Form Videos are Key to Your Video Strategy
3. S12 E19  From Reels to Stories: Becoming a Video Authority on Social Media
4. S12 E20 Mastering Short Form Videos: Creating an Effective and Intentional Video

S12 E17 From Long to Short: Choosing the Right Video Format for Your Content  |IBGR | Donna Kunde & Declan Oceguera

1. 84% of people said that they were convinced to buy a product or service after watching a brand’s video. (Source: Wyzowl)
   
2. Become a person worth watching by understanding the different formats used in video storytelling in order to build an engaged audience faster. 
   
3. Long form video is 10 minutes or longer (post covid many say 5 minutes or longer); Short form video is 10 seconds - 90 seconds; Live video is typically longer (30 minutes - one hour) because you can interact with your audience and keep them engaged longer. 
   
4. Research influencers and experts in your field and watch several of their videos of different lengths. Facebook, Instagram, LinkedIn, YouTube
   
5. [TAKE ACTION] Do this now! Write down the common phrases used to transition from the 4 elements of storytelling described in episodes 13 & 14. 
   

 
 
Listen to Live: IBGR.Network
Subscribe to the podcast at tvtalkshowformula.com


TAGS: IBGR, IBGR Network, Donna Kunde, Declan Oceguera, Rich Oceguera, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today, tv talk show, tv show host, internet tv show

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S12 E18 Short and Sweet: Why Short Form Videos are Key to Your Video Strategy |IBGR | Donna Kunde & Declan Oceguera

1. “73% of consumers prefer to watch a short-form video to learn about a product or service”. Wyzowl
   
2. Become a person worth watching by using the most effective form of video (short form) to attract and build an engaged audience who is more likely to stop scrolling every time you post a new video.
   
3. Research has shown that attention spans keep getting shorter. The major social media trend right now is short form videos. Not only do they provide edutainment, they are also easily consumed by viewers. It’s all about snackability. 
   
4. Watch at least 5 short form videos on your favorite social media platform (where you identified your future audience is). 
   
5. [TAKE ACTION] Do this now! Capture what you liked (and didn’t like) about the videos you watched (you will use this later!). 
   

Listen to Live: IBGR.Network
Subscribe to the podcast at tvtalkshowformula.com

TAGS: IBGR, IBGR Network, Donna Kunde, Declan Oceguera, Rich Oceguera, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today, tv talk show, tv show host, internet tv show

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S12 E19  From Reels to Stories: Becoming a Video Authority on Social Media  |IBGR | Donna Kunde & Declan Oceguera 

1. "Short form videos are the future of social media engagement. Become a video authority and master the different types of short form videos to build a loyal following." - Donna Kunde & Declan Oceguera.
   
2. Become a person worth watching by becoming a video authority and knowing the technical terms and how/when to use the different types of short form videos so you can engage your audience and build a loyal following.
   
3. There are so many different types of short form videos available on social media platforms, and it can be overwhelming to know when and how to use them. Reels are specific to Instagram and Meta (Facebook) and can be up to 90 seconds long. Shorts are specific to YouTube and can be as long as 60 seconds at the time of this show’s production. Stories are on Instagram  and Meta (Facebook) and can be up to 20 seconds. NOTE: LinkedIn does not currently have a short form video format specific to the platform. 
   
4. First pick your video destination and a video topic/objective and then map out your message keeping in mind the length of short form video that resonates with your audience (use the storytelling format discussed in Episodes 13 & 14). 
   
5. [TAKE ACTION] Do this now! Practice telling your chosen video topic (out loud) and time how long it takes you to tell it. Keep practicing until you can tell it within the framework of your choses format.   
   

Listen to Live: IBGR.Network
Subscribe to the podcast at tvtalkshowformula.com

TAGS: IBGR, IBGR Network, Donna Kunde, Declan Oceguera, Rich Oceguera, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today, tv talk show, tv show host, internet tv show

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​S12 E20 Mastering Short Form Videos: Creating an Effective and Intentional Video |IBGR | Donna Kunde & Declan Oceguera

1. "Video is a way to communicate, and so is storytelling. And so the key to making great videos is to tell great stories." - Casey Neistat
2. Become a person worth watching by knowing how to create an effective, intentional short form video.
3. How to make an effective, intentional short form video (be sure to include all 6 elements): Have a clear topic/objective, quickly engage your audience in the first few seconds, incorporate quick cuts / movement, optimize for mute viewing / captions, keep it fun, always include a call to action of some type.
4. Create a short form video using the six elements we discussed, practice your delivery and editing skills, and make sure your message is clear and engaging.
5. [TAKE ACTION] Do this now! Post your video to your chosen platform!

 
Listen to Live: IBGR.Network
Subscribe to the podcast at tvtalkshowformula.com


TAGS: IBGR, IBGR Network, Donna Kunde, Declan Oceguera, Rich Oceguera, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today, tv talk show, tv show host, internet tv show


Declan Oceguera
International TV Producer & Talk Show Host, Visionary Media Institute Founder 

Declan Oceguera is a video and TV Talk Show Host whose TV Talk Show Formula has impacted over 100,000 lives globally and gives business owners and entrepreneurs a simple way to make a positive impact while sharing their vision and services with an aligned audience. Via his flagship training program, The Authority & Visibility Accelerator, Declan shows visionary authors, coaches and course creators how to transform their life experiences into attention-getting videos that magnetize their ideal customers. Declan’s life mission is to elevate consciousness in the world and that’s why he teaches heart-centered experts how to broadcast their brilliance by hosting their own TV show. If you’d like to learn more about the TV Talk Show Formula, contact Declan today for an exploration call. 


Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder

Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 500,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.

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