S12 E25-28 (TV Talk Show Formula) Broadcast Your Brilliance - Simple Video Formats That Build Authority with Donna Kunde & Declan Oceguera

S12 E25- 28 (TV Talk Show Formula) Broadcast Your Brilliance - Simple Video Formats That Build Authority with Donna Kunde & Declan Oceguera on the IBGR.Network

Welcome to Business Podcasting Made Easy - The TV Talk Show Formula, where you get a roadmap to elevate your authority and expand your visibility with a tv talk show that you’re proud of. I'm Donna Kunde cofounder of the IBGR.Network, Global Radio Authority & Podcast Expert, and producer of over 14,000 podcasts. 

And I’m Declan Oceguera, TV Producer and International TV Talk Show Host. My TV Talk Show Formula has impacted over 100,000 lives globally and gives business owners and entrepreneurs a simple way to be seen and heard with their own purpose driven message. We’re your hosts for this 13 week journey.

Before we jump in, remember that if you want direct, live support from us for your TV Talk Show, then contact us today at TVTalkShowFormula.info.

This week we’ll walk through an easy-to-follow, proven, plug-and-play way to get YOUR talk show done, 13 minutes at a time, in just 13 weeks.

So follow the formula each week. And welcome to the show.

Week 7 of 13: Broadcast Your Brilliance - Simple Video Formats That Build Authority
 

1. S12 E25 Captivating Your Audience: Unveiling the 'Did You Know?' Marketing Video Formula
   
2. S12 E26 Revealing the Human Side: Harnessing the Power of 'Slice of Life' Marketing Videos
   
3. S12 E27 From Challenges to Triumphs: Empowering Your Audience with the 'Curiosity Creator' Marketing Video Formula 
   
4. S12 E28 Inside the Interviewer's Mind: Researching Guests and Building Authority
   

​S12 E25 Captivating Your Audience: Unveiling the 'Did You Know?' Marketing Video Formula |IBGR | Donna Kunde & Declan Oceguera
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1. “If you want to stand out from the crowd, give people a reason not to forget you.” ― Richard Branson
2. Become a person worth watching by using this formula to structure your video with a powerful hook that will capture viewer’s attention so they will continue to watch and learn more about how you can help them.
3. This formula is as simple as beginning the video by saying “Did you know…?” It is a powerful way to capture attention and draw more viewers. 
4. Start your video by saying “Did you know?”; State your surprising nugget of information; Say how it impacts or relates to your target audience; Introduce yourself and who you work with (target audience); Share how you can help your viewers take advantage of this; Give your Call To Action 
5. [TAKE ACTION] Do this now! Using one of the FAQ’s or SAQ’s you brainstormed in Episode 21, create a short 2-3 minute “Did you know?” video and post it on social media. 

Listen to Live: IBGR.Network
Subscribe to the podcast at TVTalkShowFormula.com


TAGS: IBGR, IBGR Network, Donna Kunde, Declan Oceguera, Rich Oceguera, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today, tv talk show, tv show host, internet tv show


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S12 E26 Revealing the Human Side: Harnessing the Power of 'Slice of Life' Marketing Videos |IBGR | Donna Kunde & Declan Oceguera
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1. "Sometimes, it's the smallest moments that leave the biggest impact. 'Slice of life' videos capture those moments beautifully." - Declan Oceguera 
2. Become a person worth watching by allowing your audience to see your life behind the scenes in order to create connection and relatability. 
3. Your audience wants to get to know you in a personal way, even if they never actually meet you in person. The “Slice of Life” marketing video formula allows them to see you in your natural environment doing everyday things like cooking or grocery shopping. This kind of video will start to reveal what it is that your people resonate with and as you continue to produce videos you will become more clear and confident about your area of brilliance. And that allows you to better reach and serve your ideal audience!
4. Here’s how to put a Slice of Life Video together: 1. Pick a story, realization or something that inspired (or even upset) you. 2. Think through how this can relate to the needs of your audience and what is important to them. Connect the dots by making it a teachable moment. 3. Choose a Call To Action aka “CTA” that is clear and easy for your audience to complete. 
5. [TAKE ACTION] Do this now! Be on the lookout for a funny, awkward or unusual experience you just had and create a video using the “Slice of Life” Marketing Video Format and post it to your social media platform of choice. 

Listen to Live: IBGR.Network
Subscribe to the podcast at TVTalkShowFormula.com

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S12 E27 From Challenges to Triumphs: Empowering Your Audience with the 'Curiosity Creator' Marketing Video Formula |IBGR | Donna Kunde & Declan Oceguera 
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1. Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph: a beginning, a struggle, and a victory. – Mahatma Gandhi
2. Become a person worth watching by sharing how you navigate through your own life’s challenges and how you overcome them using your unique zone of brilliance while inviting your audience to do the same in their lives.
3. People are very curious about your struggles and challenges. Your everyday life has a huge value to your audience and your struggles and challenges can be used to capture teaching moments to build relatability and trust, creating a loyal following who could be future clients.
4. Here’s how to put a Curiosity Creator Video together: Step 1: The Challenge: What is a challenge that you experienced and how did it affect you? What was the impact? Step 2: Your Lightbulb Moment: What did you learn from that experience and how did you turn it around? Step 3: The Rewarding Outcome: What did you gain or improve as a result of making a change? Give at least one example. Step 4: Call to Action: Invite your audience to take an action
5. [TAKE ACTION] Do this now! Pick a challenge you have overcome, run it through the “Curiosity Creator” Marketing Video Formula and share it on social media. 

Listen to Live: IBGR.Network
Subscribe to the podcast at TVTalkShowFormula.com

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S12 E28 Inside the Interviewer's Mind: Researching Guests and Building Authority |IBGR | Donna Kunde & Declan Oceguera
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1. “People are guests in our story, the same way we are guests in theirs. But we all meet each other for a reason because every person is a personal lesson waiting to be told.”― Lauren Klarfeld
2. Become a person worth watching by using the “Interview” Format to create an engaging TV Talk Show that builds authority.
3. The "Interview” Format is a structured approach to creating videos that feature interviews in long form and aims to captivate the audience, showcase the host's interviewing skills, and build your authority. There is always prework that the host needs to do before sitting down with the interviewee. This episode will prepare you to effectively do this research on your future guest in order to add the most value to your audience while building your authority. 
4. Make a list of 15 dream guests you might want to interview (someday). Be sure to include people you admire and might not think you have access to. 
5. [TAKE ACTION] Do this now! Pick a person you would like to have as your first guest on your TV Talk Show and research them (their social media, website etc). As you do the research, write down all the questions that you think your audience might find valuable and could benefit from knowing.  

Listen to Live: IBGR.Network
Subscribe to the podcast at TVTalkShowFormula.com


TAGS: IBGR, IBGR Network, Donna Kunde, Declan Oceguera, Rich Oceguera, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today, tv talk show, tv show host, internet tv show


Declan Oceguera
International TV Producer & Talk Show Host, Visionary Media Institute Founder 

Declan Oceguera is a video and TV Talk Show Host whose TV Talk Show Formula has impacted over 100,000 lives globally and gives business owners and entrepreneurs a simple way to make a positive impact while sharing their vision and services with an aligned audience. Via his flagship training program, The Authority & Visibility Accelerator, Declan shows visionary authors, coaches and course creators how to transform their life experiences into attention-getting videos that magnetize their ideal customers. Declan’s life mission is to elevate consciousness in the world and that’s why he teaches heart-centered experts how to broadcast their brilliance by hosting their own TV show. If you’d like to learn more about the TV Talk Show Formula, contact Declan today for an exploration call. 


Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder

Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.

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