S6 E12 (The Referral Guy) Get Your Website Right - Steve Sweeney

The Referral Guy
S6 Episode 12
Show Notes
Episode Title – Does Your Website Make You Referrable?

Introduction
Chances are your website is the flagship of your business’s marketing effort. It’s the first of your marketing collateral prospects will see. 
What do they say about a first impression?
Too often, business owners work hard to attract referrals only to have the prospect check out their website prior to meeting them face-to-face and the website looks like a 9-year-old put it together. And in those moments when the prospect is checking out the website, their confidence in the referred supplier is dwindling.
Show Objectives
This show will pass on 4 of the 6 simple steps all business owners can take to ensure their websites build on the confidence their Referral Partners have initiated. 
Let’s face it… all the hard work of your Referral Partner can be undone in a heartbeat if your website is below par.
What You Need to Know
To give your prospects confidence in you, your website needs to tick 5 boxes. With all of these, you need to take into account whom your Target Market is and fulfill these elements to their needs.

• Clarity
  
  • Information portion control
    
  • Avoid jargon
    
  • Images and words aligning
    
• Curiosity
  
  • Unanswered questions
    
  • Alluring blogs/vlogs
    
  • Contact us for the final piece of the puzzle…
    
• Confidence
  
  • Qualifications
    
  • Experience
    
  • Companies you’ve worked with
    
  • Results you’ve attained
    
• Clunkiness – avoid it at all costs!!
  
  • Fast loading
    
  • User-friendly design, easy navigation
    
  • Links that work
    
  • Simple forms
    

Conversion is the fifth element of a quality website. High converting websites use additional strategies to coax visitors into making contact with you. Your referred prospects need to feel this need to contact you too because it means they have an enhanced vision of you as the answer to their problems.
This saves you having to do a whole lot of selling. This means their view of you is “When can you start?” instead of “Prove you’re good enough.”
So get your website backing up what your Referral Partner has initiated.
Above the fold is the sixth element. Above the fold is that part of your website right at the top of each page before you scroll down. There are design strategies that need to be employed there so your site’s visitors are seduced into scrolling down. 
Let’s face it… 
If they don’t like what they see at the top, 
they ain’t gunna scroll down and that means you’ve lost them.
Contact me for tips on the fifth & sixth elements of turning your website into a high-converting website. It will make a huge difference to your business.
I get that all of these are easy to say and that all this still leaves you with the question of… “But HOW do I go about fixing these?” Once again, give me a call and let’s get that sorted for you. I may help with some of the fixes but for others I’ll refer you to experts who specialise in them.
What You Need to Do
To find out more about any of these website strategies, contact me at info@referralacademy.com.au 
To discuss becoming a guest on my show, drop me an email.

Previous Show
Season 6 Show 11 – Interview with Karen Zaskolny
In this show, I had the pleasure of interviewing Karen Zaskolny who is an accomplished copywriter. She told us her real-world stories about how she attracts referrals and how they’ve helped her business.
Then, in segment 4, Karen kindly agreed to give us a mini masterclass on copywriting. 

Next Show
Season 6 Show 11 – End of Season Wrap
It’s time for Season 6’s Greatest Hits.
If you need to cram for a Referral Marketing exam, this is the show to listen to.

Your Host and Resource
Hey, I’m Steve Sweeney… The Referral Guy.
Being a Specialist Referral Marketing Trainer provides me with wonderful opportunities to help business owners attract more business by referral. This is one of the most cost-effective methods of marketing as it relies 100% on the quality of relationships you have with people in your network. Once trained, your skills last a lifetime and continue to pay dividends.
The Australian Referral Training Academy (ARTA) exists to teach business owners and sales professionals the art and science of attracting referrals and helps them build their own Strategic Referral Teams (SRT)
Shoot me an email if you’d like to learn more info@referralacademy.com.au

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